{"title":"WELLA PROFESSIONALS","description":"\u003ch2\u003e History of Wella Professionals: An Innovative Brand\u003c\/h2\u003e\n\n\u003ch3\u003e \u003cstrong\u003e130 Years of Innovation with Wella\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e For 130 years, \u003cstrong\u003eWella\u003c\/strong\u003e has been a pioneer in professional hair care. Founded in 1890 from the vision of a German hairdresser, the company has pioneered numerous innovations, such as lace wig bases and machines for creating artificial curls. This constant evolution has allowed \u003cstrong\u003eWella\u003c\/strong\u003e to become a symbol of quality and style.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eWella Italia: A Legacy of Success and Innovation\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eAt \u003cstrong\u003eWella Italia\u003c\/strong\u003e , the legacy of innovation continues to thrive. From the 1950s, with the introduction of color cream, to recent developments, such as the use of chitosan in hairspray, \u003cstrong\u003eWella Italia\u003c\/strong\u003e has consistently made its mark on the hair care industry. \u003cstrong\u003eWella Italia retail outlets\u003c\/strong\u003e and a presence in \u003cstrong\u003eWella hair salons\u003c\/strong\u003e have cemented the brand's place in the hearts of Italians.\u003c\/p\u003e\n\n\u003ch3\u003e Wella Product Lines: Solutions for Every Need\u003c\/h3\u003e\n\n\u003ch2\u003e \u003cstrong\u003eKoleston Perfect: Advanced Coloring with Wella Professionals\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eThe Koleston Perfect line is a series of innovative hair coloring products from \u003cstrong\u003eWella Professionals\u003c\/strong\u003e . Using Me+ and Pure Balance technology, it offers pure, luminous color with a 60% reduced risk of allergies. From \u003cstrong\u003eWella Professional Italia\u003c\/strong\u003e , this product represents a revolution in hair care, also available for \u003cstrong\u003eonline purchase\u003c\/strong\u003e of \u003cstrong\u003eWella products\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eThermal Image: Protection and Shine with Wella Products\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Thermal Image is a heat-protective spray created by \u003cstrong\u003eWella\u003c\/strong\u003e . Part of \u003cstrong\u003eWella's vast range of professional hair products\u003c\/strong\u003e , this spray works in two phases, protecting hair up to 220°C and leaving it soft and shiny. It's an essential product for anyone seeking complete protection and shiny hair.\u003c\/p\u003e\n\n\u003ch3\u003e Special Treatments and Natural Solutions\u003c\/h3\u003e\n\n\u003ch2\u003e \u003cstrong\u003eFusion: The Wella Care Line for Fine and Treated Hair\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eThe \u003cstrong\u003eWella\u003c\/strong\u003e Fusion line is designed to protect and reinvigorate fine or treated hair. Consisting of a shampoo, conditioner, repairing mask, and amino refiller, its unique formula, Silksteel Fusion, penetrates deeply into the hair, leaving it soft, shiny, and flexible. You can find these and other \u003cstrong\u003eWella products online\u003c\/strong\u003e on the \u003cstrong\u003eofficial Wella website\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eEOS: Vegetable Coloring from Wella\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e EOS is the first line of natural hair colorants from \u003cstrong\u003eWella\u003c\/strong\u003e . It offers a soft and voluminous plant-based color, free from ammonia, peroxides, and parabens. With a wide range of \u003cstrong\u003eWella colors\u003c\/strong\u003e and 50% gray coverage, EOS represents the latest innovation in \u003cstrong\u003eWella hair products\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003ch3\u003e\n\n \u003cstrong\u003eWella\u003c\/strong\u003e in Everyday Life\u003c\/h3\u003e\n\n\u003ch3\u003e \u003cstrong\u003eWella Professional Shampoo and Other Everyday Products\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003e\u003cstrong\u003eWella products\u003c\/strong\u003e , such as \u003cstrong\u003eWella Professional Shampoo\u003c\/strong\u003e , are popular not only in salons but also at home. Offering solutions like DIY hair coloring kits and heat protectants like Thermal Image, \u003cstrong\u003eWella products\u003c\/strong\u003e allow anyone to enjoy professional-level hair care.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cstrong\u003eWella System Professional: Advanced Hair Treatments\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e The \u003cstrong\u003eWella System Professional\u003c\/strong\u003e range is another example of \u003cstrong\u003eWella\u003c\/strong\u003e 's commitment to offering advanced solutions. With products like \u003cstrong\u003eSP Professional\u003c\/strong\u003e and the option to buy \u003cstrong\u003eWella wholesale\u003c\/strong\u003e , this brand continues to be a leader in the industry, always in step with the times and attentive to the needs of the market and consumers.\u003c\/p\u003e","products":[{"product_id":"wella-wet-extra-volume-styling-mousse-300-ml","title":"WELLA EIMI EXTRA VOLUMESTYLING MOUSSE 300 ML","description":"WELLA WET EXTRA VOLUME STYLING MOUSSE 300 ML : High-strength Volumizing Styling Mousse\n SEAL LEVEL 3\n High tenacity mousse to give body and volume to the hairstyle. Its formula helps prevent dehydration of the hair fiber.\n\n HOW TO USE\n Shake well before use. On damp hair, distribute evenly from root to tip. Blow dry by directing the hairdryer toward the root for added support and volume.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096359407954,"sku":"125714","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-eimi-extra-volume-fissante-in-mousse-per-un-volume-extra___14-_1__1.jpg?v=1736952807"},{"product_id":"wella-koleston-perfect-vibrant-reds-biondo-scuro-int-mog-viol-6","title":"WELLA KOLESTON PERFECT VIBRANT REDS BLONDE DARK INT.MOG.VIO 66\/56","description":"WELLA KOLESTON PERFECT VIBRANT REDS DARK BLONDE INT.MOG.VIOL. 66\/56 : For intense and long-lasting color that repairs and protects the hair, effectively covering gray hair. Contains up to 25% conditioning agents and lipids for care and gentle results on the hair. It has a dense and creamy consistency, improved mixability and cutting-edge performance; Welloxon Perfect allows for precise and uniform color placement. For normal coloring with Pure Naturals, Rich Naturals, Vibrant Reds and Deep Browns use 1:1 mixing using the oxidant at 20 vol. for a lightening of 1 tone, 30 vol. for a lightening of 2 tones and 40 vol. for a lightening of 3-4 tones.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096367665490,"sku":"153671","price":7.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-koleston-vibrant-reds-66.56.jpg?v=1736952843"},{"product_id":"wella-finish-dynamic-fix-finish-spray-creativo-300-ml","title":"WELLA FINISH DYNAMIC FIX FINISH CREATIVE SPRAY 300 ML","description":"\u003cp\u003e WELLA FINISH DYNAMIC FIX CREATIVE FINISH SPRAY offers excellent hold and a perfect finish for any style. Designed for those who want to define and shape their hair without sacrificing naturalness, this spray is ideal for any occasion. Its innovative formula allows for versatile looks, from the simplest to the most daring, while keeping hair soft and shiny. Uniquely easy to use, it's perfect for quick application, both at home and on the go.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Fixed with long-lasting hold.\u003c\/li\u003e\n\n\u003cli\u003e It doesn't weigh down hair.\u003c\/li\u003e\n\n\u003cli\u003e Easy to brush.\u003c\/li\u003e\n\n\u003cli\u003e Protects against environmental damage.\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Spray evenly onto dry or damp hair and style as desired. Reapply for longer hold.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096459645266,"sku":"125462","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-finish-dynamic-fix-finish-spray-creativo-300-ml.jpg?v=1755872815"},{"product_id":"wella-dry-shape-shift-gomma-modellante-150-ml","title":"WELLA EIMI DRY SHAPE SHIFT MODELING GUM 150 ML","description":"WELLA EIMI DRY SHAPE SHIFT MODELING GUM 150 ML: Modelling Gum Light Effect\n SEAL LEVEL 2\n To sculpt the wild look with a touch of shine and UV protection.\n\n HOW TO USE\r \nWork a generous amount of product between your fingers. Apply to sculpt, define or mess up your look.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096460857682,"sku":"8605","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-eimi-shape-shift-gomma-modellante-per-un-look-spettinato___14.jpg?v=1736953497"},{"product_id":"wella-color-touch-special-mix-viola-bluette-0-68","title":"WELLA COLOR TOUCH SPECIAL MIX PURPLE BLUETTE 0\/68","description":"WELLA COLOR TOUCH SPECIAL MIX VIOLET BLUETTE 0\/68: Semi-permanent colouring without ammonia - Color Touch Special Mix. COLOUR: Violet Bluette\n RECOMMENDED FOR: Those looking for a very natural, creative and vibrant color. ACTION: Gives up to 57% multi-faceted reflections and up to 63% more shine. Ammonia-free, it ensures a very gentle treatment and does not allow color changes. TECHNOLOGY: Light2 color complex\n HOW TO USE: Depending on the desired intensity, mix for example 20 g of the Color Touch shade 10 g of the Special Mix shade 60 g of Color Touch Emulsion.\n REDUCE INTENSITY. To reduce the intensity of the shade, mix the 0\/00 shade with Color Touch Emulsion - for example 10 g of shade 0\/00 60 g COLOR TOUCH Emulsion.\r \nTO HIGHLIGHT SPECIFIC STRINGS: mix the Special Mix shades in a 1:2 ratio with Color Touch Emulsion\n FIRST COLORING \/ APPLICATION ON THE WHOLE HEAD:\n Wear suitable gloves.\n Apply with brush and bowl.\n For more efficient application, we recommend using the applicator bottle.\n Apply Color Touch blend to pre-washed, towel-dried hair, evenly from roots to ends.\n DEVELOPMENT TIMES: Without heat - 20 minutes (or 15 minutes after a perm or straightening)\n With added heat (e.g. Climazon) - 15 minutes (or 10 minutes after a perm or straightening)\n If necessary, the exposure time can be extended by 5 minutes. 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A ready-to-use product with a formula that provides hydration and high performance, ensuring coverage of gray hair and greater shine, without damaging the hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eDab the reflector onto your hair after shampooing.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eWear gloves and apply the color directly from the bottle, distributing evenly on lengths and ends.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eComb through thoroughly and leave on for up to 20 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50096514924882,"sku":"153897","price":10.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/a_2134-500x500.jpg?v=1736954016"},{"product_id":"wella-balance-lozione-anticaduta-8pezzi-6-ml","title":"WELLA BALANCE ANTI-HAIR LOSS LOTION 8 PIECES 6 ML","description":"\u003cp\u003e \u003cstrong\u003eWELLA BALANCE ANTI-HAIR LOSS LOTION\u003c\/strong\u003e is designed to combat hair loss with proven effectiveness. Each 6 ml vial contains an exclusive formula that strengthens hair from the root, helping maintain hair health and density. Thanks to the synergy of active ingredients, this lotion offers visible results, making it an ideal ally for those seeking to address hair loss. With regular application, you will notice stronger and fuller hair, significantly reducing thinning and improving scalp health. 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Its formula helps protect hair from the heat of drying.\n HOW TO USE\n Shake well before use. Distribute evenly through damp hair from roots to ends. Blow dry for firm hold.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50099631522130,"sku":"125882","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/a_hg011980-500x500.jpg?v=1737011428"},{"product_id":"wella-wet-perfect-setting-lozione-per-asciugatura-a-phon-150-ml","title":"WELLA PERFECT SETTING HAIR DRYING LOTION 150 ML","description":"\u003cp\u003eDiscover Wella Perfect Setting Lotion for blow-drying, designed to deliver professional results right at home. This effective and lightweight lotion is ideal for preparing your hair for blow-drying, ensuring a smooth and long-lasting finish. Thanks to its innovative formula, it prevents frizz and locks in moisture, making hair more manageable and easier to style. Whether you want an elegant or voluminous style, this lotion is the perfect choice for any occasion. Leave nothing to chance, choose Wella for a flawless look! The 150 ml format guarantees prolonged and satisfying use.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Protects hair from the heat of the hairdryer\u003c\/li\u003e\n\n\u003cli\u003e Makes the fold more long-lasting and defined\u003c\/li\u003e\n\n\u003cli\u003e Prevents frizz for a smooth finish\u003c\/li\u003e\n\n\u003cli\u003e Makes combing and styling easier\u003c\/li\u003e\n\n\u003cli\u003e Ideal for all hair types\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003e Distribute the lotion evenly through damp hair before drying and proceed with the blow-drying for optimal results.\u003c\/p\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50099644170578,"sku":"8190","price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/eimi-perfect-setting_WELLA_TRE_pi.webp?v=1759655635"},{"product_id":"wella-welloxon-crema-ossidante-20-vol","title":"WELLA WELLOXON OXIDIZING EMULSION 20% VOL. 1000 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eWELLA WELLOXON OXIDANT CREAM 20% VOL. 1000 ML\u003c\/strong\u003e : a soft and creamy emulsion, ideal for use in combination with Koleston Perfect. 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In the first phase, hair is nourished and protected from heat up to 220°, in the second it is made soft and light, for a smooth and shiny result.\r \nIt is important to protect your hair from the damaging effects of heat, which is why Wella Professional has created this extraordinary styling product. Eimi Thermal Image is a lightweight, non-greasy and non-sticky spray that nourishes and protects your hair from environmental stress, acting as a shield. Thanks to the prodigious effects of this spray, your hair will gain strength and health, without being weighed down.\n Suitable for all hair types, Wella Eimi Thermal Image is formulated to penetrate the hair fibers and protect them from the inside. In this way, even if you use aggressive curling irons and straighteners, which are the main cause of hair weakening, the hair will not frizz or become electrified, but will be easy to control and will always have a bright and luminous appearance, an indication of enviable health.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50101056078162,"sku":"91073669","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-smooth-thermal-image-hitzeschutz-spray-51774_1.jpg?v=1737030069"},{"product_id":"wella-eimi-sugar-lift-spray-150-ml","title":"WELLA EIMI SUGAR LIFT SPRAY 150 ML","description":"WELLA EIMI SUGAR LIFT SPRAY 150 ML: Wella Eimi Sugar Lift is a rich volumizing spray with an illuminating effect, based on natural sugar that fills, polishes and defines the hair material.\n If you are looking for extra volume, more shine and definition and a fuller texture for your hair, Wella Eimi Sugar Lift is exactly the product for you. It is a spray with a voluminous and strong hold texture that penetrates the heart of the fibers, increasing their diameter and allowing you to obtain greater lift at the roots and therefore incredible volume.\r \nThe secret ingredient of this extraordinary product is sugar. It may seem strange, but in the development of their products, Wella Professional laboratories pay attention to every little detail and scrupulously select each ingredient. In this case, the sugar grains are able to firmly cling to the fibers. In doing so, they allow each individual hair to lift, giving volume to the hair as a whole and a lively dynamism. In addition, the action of the hairdryer on the sugar allows the hair to obtain a unique and never-before-seen shine. Your hair will shine as if it were perpetually kissed by the sun.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50101575418194,"sku":"622876","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-eimi-sugar-lift-spray-150-ml.jpg?v=1737037178"},{"product_id":"wella-eimi-shape-super-set-finishing","title":"WELLA EIMI SHAPE SUPER SET FINISHING SPRAY EXTRA STARK 300 ML","description":"WELLA EIMI SHAPE SUPER SET FINISHING SPRAY EXTRA STARK 300 ML : The most complicated hairstyles require the most resistant and Wella EIMI Super Set is exactly what you need. It is reliable and ideal for maintaining the look of the hair all day long. This 4th degree hold allows complete control over a haircut, just try it and you will not want to change it for anything else.\r \nFormula contains heat protection and humidity resistant components that help make this hairspray the perfect product for any hair type. It protects your hair from heat exposure and any weather you may encounter. Maybe not a tornado but definitely a strong wind. 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From this certainty comes Invigo Nutri-Enrich Deep Nourishing Mask 150 ml Wella, the intensive treatment that transforms the health of overworked and visibly dehydrated hair. Environmental factors but also frequent chemical or mechanical services in the salon end up damaging the fiber, which appears fragile, rough and dull. Invigo Nutri-Enrich Deep Nourishing Mask says goodbye to tired and dull appearance and immediately restores hair full of vigor, recharged with shine and softness. This transformation is made possible by the innovative Nutri-Enrich Blend technology, which uses a formula, almost entirely natural and therefore extremely delicate, that combines oleic acid, panthenol, vitamin E and the famous goji berries, loved in cosmetics and a thousand other sectors for their beneficial properties. Moisturizing, emollient, protective and nourishing, the mask pampers the hair shaft, protecting it from stress, external environmental factors and further damage and infusing it with the beneficial power of vitamins, minerals and peptides, contained in the rich and precious goji berries. The visibly renewed locks are soft to the touch, regain strength and resistance to brushing and are dressed in new shine. Invigo Nutri-Enrich Deep Nourishing Mask is light on the hair, which remains flowing and elastic and can boast a very high protection factor, for long-lasting well-being and beauty. Recommended by Il mio fornitori, an authorized reseller of the brand, the treatment should be used in combination with the other formulas in the range, starting with the cleanser. After shampooing, apply to towel-dried hair, then leave on for 5 minutes and finally rinse. Buy Invigo Nutri-Enrich Deep Nourishing Mask here at unmissable discounted prices.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103435886930,"sku":"WELLA51","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-nutri-enrich-maschera-di-nutrimento-profondo-per-capelli___3.jpg?v=1737054261"},{"product_id":"wella-invigo-nutri-enrich-deep-nourishing-mask-500-ml","title":"WELLA INVIGO NUTRI - ENRICH DEEP NOURISHING MASK 500 ML","description":"WELLA INVIGO NUTRI - ENRICH DEEP NOURISHING MASK 500 ML : Before the dryness and stress of your hair become irreparable damage, rely on the effectiveness of intense and deep nourishment. Today, Invigo Nutri-Enrich Deep Nourishing Mask 500 ml Wella guarantees this, the intensive treatment that transforms damaged and visibly dehydrated hair into soft and shiny hair. Fragile, dull and rough, after environmental or chemical aggressions or frequent styling, the hair fiber treated with Invigo Nutri-Enrich Deep Nourishing Mask says goodbye to tired and dull appearance and is recharged with vigor and shine. The innovative Nutri-Enrich Blend technology works in its mixture, which uses a formula, almost entirely natural and therefore extremely delicate, that combines oleic acid, panthenol, vitamin E and the famous goji berries, nourishing and highly beneficial. Revitalizing, hydrating, emollient, protective, the mask pampers the hair shaft, protecting it from stress, external environmental factors and further damage and infusing it with the beneficial power of vitamins, minerals and peptides, contained in the rich and precious goji berries. More beautiful to look at, softer to touch, the locks appear healthy and strong, and under the strokes of the brush they are resistant and elastic. The benefits obtained with Invigo Nutri-Enrich Deep Nourishing Mask are immediate and long-lasting and ensure prolonged protection over time. Its texture is also lovely, soft and light, very pleasant on the hair. Recommended by Il mio fornitori, an authorized reseller of the brand, the treatment should be used in combination with the other formulas in the range, starting with the cleanser. After shampooing, apply to towel-dried hair, then leave on for 5 minutes and finally rinse. Buy Invigo Nutri-Enrich Deep Nourishing Mask here at surprisingly discounted prices in the 500 ml format, ideal for use in the salon but also a convenient home supply.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103436575058,"sku":"WELLA52","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-nutri-enrich-maschera-di-nutrimento-profondo-per-capelli___3-_1.jpg?v=1737054265"},{"product_id":"wella-invigo-nutri-enrich-warming-express-mask-150-ml","title":"WELLA INVIGO NUTRI - ENRICH WARMING EXPRESS MASK 150 ML","description":"WELLA INVIGO NUTRI - ENRICH WARMING EXPRESS MASK 150 ML: Discover the benefits of a self-heating treatment designed for your dry and stressed hair. Trust Invigo Nutri-Enrich Warming Express Mask 150 ml Wella, an illuminating and softening mask that instantly renews the well-being and beauty of your hair. Using innovative and intelligent technology that exploits the power of heat to convey, Invigo Nutri-Enrich Warming Express Mask entrusts self-heating with the task of deeply nourishing dehydrated and damaged hair. After continuous mechanical stress or frequent environmental and chemical aggressions, the hair shaft can sink into blemishes such as roughness and dullness that reveal serious structural fragility that must be remedied immediately. This treatment does it efficiently and quickly, using the Nutri-Enrich Blend, an almost entirely natural and therefore extremely delicate technology, which combines oleic acid, panthenol, vitamin E and the famous goji berries, which are nourishing and highly beneficial. To this rich complex, the mask adds two other important ingredients: almond extract and apricot extract. The first, a beauty classic, boasts well-known nourishing, emollient and anti-oxidant properties, the second releases a softening and detangling power even on the most difficult hair to manage. The result is wonderful to see and touch: soft, shiny hair, easy to comb and visibly strong. Invigo Nutri-Enrich Warming Express Mask should be used in combination with the other haircare products in the range. Recommended by Il mio fornitori, an authorised retailer, the treatment should be applied to damp hair, distributed evenly and left to heat up. Once the thermal effect, which lasts about 30 seconds, has finished, proceed to rinsing. Buy Invigo Nutri-Enrich Warming Express Mask here at unbeatable discount prices.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103438672210,"sku":"WELLA54","price":11.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-nutri-enrich-maschera-rigenerante-per-capelli-effetto-autoriscaldante___3.jpg?v=1737054273"},{"product_id":"wella-invigo-color-brilliance-vibrant-color-mack-norm-150-ml","title":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR MACK NORM 150 ML","description":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR MACK NORM 150 ML : For fine colored hair, Wella dedicates Invigo Color Brilliance Mask for Fine Hair 150 ml Wella, the intensive treatment that promises to be an invincible weapon in the daily fight against discoloration and dullness. Frequent and inevitable oxidation processes are in fact a constant danger for the shine and intensity of the tone of colored hair. Invigo Color Brilliance Mask for Fine Hair protects, softens and illuminates the shaft, defending it from dryness and a dull appearance. With a very delicate and innovative technology, composed almost entirely of natural ingredients, the Color Brilliance-Blend system, at the base of its formula, is composed of encapsulated copper molecules that maintain the bright color, to which are added histidine and vitamin E, which contrast and stop the natural oxidation process for excellent protection of the color intensity. With lime caviar and its high content of powerful antioxidants and nourishing vitamins, the mask then effectively amplifies and enhances the fight against discoloration, helping to keep the tone created in the salon alive and vibrant. The Anti Oxidant Shield Technology, an antioxidant screen system, finally strengthens the protective power of the treatment for hair that is never weighed down but nourished, soft and shiny. Shine and lively and vibrant color for up to 7 weeks are finally ensured with the constant use of Invigo Color Brilliance Mask for Thin Hair in combination with shampoo and booster from the line. Recommended by Il mio fornitori, an authorized reseller, the treatment should be applied by distributing the mask on washed and towel-dried hair, then leave to act for 5 minutes and finally rinse thoroughly. Buy Invigo Color Brilliance Mask for Thin Hair here at discounted prices not to be missed.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103447028050,"sku":"WELLA41","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-color-brilliance-maschera-idratante-per-capelli-delicati-e-normali___3.jpg?v=1737054307"},{"product_id":"wella-invigo-color-brilliance-vibrant-color-mack-norm-500-ml","title":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR MACK NORM 500 ML","description":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR MACK NORM 500 ML: The answer to the frequent needs of fine colored hair comes from the research of the Wella laboratories where Invigo Color Brilliance Mask for Fine Hair 500 ml Wella was born, the intensive treatment for the daily fight against discoloration and dullness. The oxidation processes that affect colored hair put a strain on the shine and intensity of the tone received in the salon. Invigo Color Brilliance Mask for Fine Hair protects, softens and illuminates the shaft, defending it from dryness and a dull appearance. It is the Color Brilliance-Blend system, a very delicate and innovative technology at the base of its formula, which releases the benefits of its natural ingredients onto the hair. The complex is in fact composed of encapsulated copper molecules that maintain the bright color, and of histidine and vitamin E, which contrast and stop the natural oxidation process for excellent protection of the color intensity. Added to this is lime caviar which, with its high content of powerful antioxidants and nourishing vitamins, effectively amplifies and enhances the fight against discoloration declared by the mask. The Anti Oxidant Shield Technology, an antioxidant screen system, reinforces the protective power of the treatment for full-bodied, light, manageable and shiny hair as if just colored. The benefits of the mask are also guaranteed for up to 7 weeks, with constant use of Invigo Color Brilliance Mask for Thin Hair and the combined use of shampoo and booster from the line. Recommended by My Supplier, an authorized reseller, the treatment should be applied by distributing the mask on washed and towel-dried hair, then leave to act for 5 minutes and finally rinse thoroughly. Buy Invigo Color Brilliance Mask for Thin Hair here at discounted prices for incredible convenience.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103448207698,"sku":"WELLA42","price":20.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/invigo-color-brilliance-maschera-capelli-sottili-500-ml-wella.jpg?v=1737054312"},{"product_id":"wella-invigo-color-brilliance-vibrant-color-mack-grossi-150-ml","title":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR MACK GROSSI 150 ML","description":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR MACK COARSE 150 ML: The Wella Invigo Brilliance Vibrant Color Mask for coarse hair is ideal for colored hair.\n Enriched with Lemon Caviar, it has a deep antioxidant action, protecting the colour and leaving it bright and vibrant for longer.\n Its creamy and enveloping texture detangles and disciplines even the most unruly hair, helping to keep frizz under control.\n From the first use, your hair will appear truly soft, silky and shiny.\n Also ideal after applying color as it closes the scales and ensures breathtaking hair.\n\r \nApply the mask for colored and thick hair to damp hair. Leave on for 5 to 10 minutes then rinse thoroughly.\n\n The package contains 150 ml of product.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103451877714,"sku":"WELLA43","price":10.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-color-brilliance-maschera-per-capelli-folti-e-tinti___3.jpg?v=1737054316"},{"product_id":"wella-invigo-color-brilliance-vibrant-color-mack-grossi-500-ml","title":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR MACK GROSSI 500 ML","description":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR MACK COARSE 500 ML : The Wella Invigo Brilliance Vibrant Color Mask for coarse hair is ideal for colored hair.\n Enriched with Lemon Caviar, it has a deep antioxidant action, protecting the colour and leaving it bright and vibrant for longer.\n Its creamy and enveloping texture detangles and disciplines even the most unruly hair, helping to keep frizz under control.\r \nFrom the first use, your hair will appear truly soft, silky and shiny.\n Also ideal after applying color as it closes the scales and ensures breathtaking hair.\n\n Apply the mask for colored and thick hair to damp hair. Leave on for 5 to 10 minutes then rinse thoroughly.\n\n The package contains 500 ml of product.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103453090130,"sku":"WELLA44","price":23.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-color-brilliance-maschera-per-capelli-folti-e-tinti___3-_1.jpg?v=1737054320"},{"product_id":"invigo-wella-color-brilliance-shampo-capelli-colorati-fini-300ml","title":"WELLA INVIGO COLOR BRILLIANCE SHAMPOO FINE HAIR 300 ML","description":"\u003cp\u003eDiscover the power of \u003cstrong\u003eWella products\u003c\/strong\u003e with the exclusive \u003cstrong\u003eWella Invigo Color Brilliance shampoo\u003c\/strong\u003e for \u003cstrong\u003efine hair\u003c\/strong\u003e . A unique formula with optimized pH, designed to maximize color retention and give your \u003cstrong\u003ecolored hair\u003c\/strong\u003e an unparalleled shine. This \u003cstrong\u003eWella shampoo\u003c\/strong\u003e uses caviar lime, known for its antioxidant properties, to ensure vitality and protection. Wella hair is committed to offering you a unique sensorial experience, making your hair bright and vibrant.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply \u003cstrong\u003eWella Invigo Shampoo\u003c\/strong\u003e to damp hair, massaging gently. This key step in the \u003cstrong\u003eWella hair\u003c\/strong\u003e ritual ensures intense protection and vibrant color. Rinse well.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103455809874,"sku":"WELLA33","price":8.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-invigo-color-brilliance-shampoo-capelli-fini-300ml.jpg?v=1737054332"},{"product_id":"invigo-wella-color-brilliance-shampo-capelli-colorati-fini-1000ml","title":"WELLA INVIGO COLOR BRILLIANCE SHAMPOO FINE HAIR 1000 ML","description":"\u003cp\u003e Discover the power of \u003cstrong\u003eWella products\u003c\/strong\u003e with the exclusive \u003cstrong\u003eWella Invigo Color Brilliance shampoo\u003c\/strong\u003e for \u003cstrong\u003efine hair\u003c\/strong\u003e . A unique formula with optimized pH, designed to maximize color retention and give your \u003cstrong\u003ecolored hair\u003c\/strong\u003e an unparalleled shine. This \u003cstrong\u003eWella shampoo\u003c\/strong\u003e uses caviar lime, known for its antioxidant properties, to ensure vitality and protection. Wella hair is committed to offering you a unique sensorial experience, making your hair bright and vibrant.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply \u003cstrong\u003eWella Invigo Shampoo\u003c\/strong\u003e to damp hair, massaging gently. This key step in the \u003cstrong\u003eWella hair\u003c\/strong\u003e ritual ensures intense protection and vibrant color. Rinse well.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103457448274,"sku":"WELLA34","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-invigo-color-brilliance-shampoo-capelli-fini-1000ml_2.jpg?v=1737054337"},{"product_id":"invigo-wella-color-brilliance-shampo-capelli-colorati-grossi-300ml","title":"WELLA INVIGO COLOR BRILLIANCE SHAMPOO FOR THICK HAIR 300 ML","description":"\u003cp\u003e Discover the power of \u003cstrong\u003eWella products\u003c\/strong\u003e with the exclusive \u003cstrong\u003eWella Invigo Color Brilliance shampoo\u003c\/strong\u003e for \u003cstrong\u003ethick and colored hair\u003c\/strong\u003e . A unique formula with optimized pH, designed to maximize color retention and give your \u003cstrong\u003ecolored hair\u003c\/strong\u003e an unparalleled shine. This \u003cstrong\u003eWella shampoo\u003c\/strong\u003e uses caviar lime, known for its antioxidant properties, to ensure vitality and protection. Wella hair is committed to offering you a unique sensorial experience, making your hair bright and vibrant.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eApply \u003cstrong\u003eWella Invigo Shampoo\u003c\/strong\u003e to damp hair, massaging gently. This key step in the \u003cstrong\u003eWella hair\u003c\/strong\u003e ritual ensures intense protection and vibrant color. Rinse well.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103459053906,"sku":"WELLA35","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-invigo-color-brilliance-shampoo-capelli-grossi-300ml_1.jpg?v=1737054342"},{"product_id":"invigo-wella-color-brilliance-shampo-capelli-colorati-grossi-1000ml","title":"WELLA INVIGO COLOR BRILLIANCE SHAMPOO FOR THICK HAIR 1000 ML","description":"\u003cp\u003eDiscover the power of \u003cstrong\u003eWella products\u003c\/strong\u003e with the exclusive \u003cstrong\u003eWella Invigo Color Brilliance shampoo\u003c\/strong\u003e for \u003cstrong\u003ethick and colored hair\u003c\/strong\u003e . A unique formula with optimized pH, designed to maximize color retention and give your \u003cstrong\u003ecolored hair\u003c\/strong\u003e an unparalleled shine. This \u003cstrong\u003eWella shampoo\u003c\/strong\u003e uses caviar lime, known for its antioxidant properties, to ensure vitality and protection. Wella hair is committed to offering you a unique sensorial experience, making your hair bright and vibrant.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Apply \u003cstrong\u003eWella Invigo Shampoo\u003c\/strong\u003e to damp hair, massaging gently. This key step in the \u003cstrong\u003eWella hair\u003c\/strong\u003e ritual ensures intense protection and vibrant color. Rinse well.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103460004178,"sku":"WELLA36","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-invigo-color-brilliance-shampoo-capelli-grossi-1000ml_1.jpg?v=1737054347"},{"product_id":"wella-invigo-color-brilliance-vibrant-color-condit-norm-200-ml","title":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR CONDIT NORM 200 ML","description":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR CONDIT NORM 200 ML : The desire for long-lasting shine, common to all colored hair, can now be satisfied with Invigo Color Brilliance Conditioner Fine Hair 200 ml Wella, the new conditioner dedicated by the brand to the needs of fine colored hair that requires prolonged and intact shine to the color obtained in the salon. Light, smoothing and illuminating formula, Invigo Color Brilliance Conditioner Fine Hair uses a very delicate innovative technology that boasts a high percentage of natural ingredients. This is the Color Brilliance-Blend system, composed of encapsulated copper molecules that maintain the bright color, to which are added histidine and vitamin E, which contrast and stop the natural oxidation process for excellent color intensity protection. With lime caviar and its high content of powerful antioxidants and nourishing vitamins, the conditioner then effectively amplifies and enhances the fight against discoloration to provide amazing brightness. Added to this complex is the Anti Oxidant Shield Technology, an antioxidant screen system that strengthens the protective power of the conditioner. The hair therefore receives maximum defense from external attacks and is immediately smooth, silky to the touch, shiny to the eyes, detangled and manageable under decisive and safe brush strokes for their well-being. Invigo Color Brilliance Conditioner Thin Hair is designed to ensure shine and intense and vibrant color for up to 7 weeks, if used consistently and in combination with shampoo and boosters from the line. Recommended by Il mio fornitori, an authorized reseller of the brand, it should be distributed evenly on washed and towel-dried hair, then rinse thoroughly. Buy Invigo Color Brilliance Conditioner Thin Hair here at irresistible discounted prices.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103461740882,"sku":"WELLA37","price":10.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-color-brilliance-balsamo-per-capelli-normali-e-fini-e-tinti___3-_1__1.jpg?v=1737054352"},{"product_id":"wella-invigo-color-brilliance-vibrant-color-condit-grossi-200-ml","title":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR CONDIT GROSS 200 ML","description":"WELLA INVIGO COLOR BRILLIANCE VIBRANT COLOR CONDIT GROSSI 200 ML: is the new conditioner dedicated by the brand to the needs of thick colored hair. Colored hair is in fact fragile and more prone to discoloration and dulling processes that end up depriving the hair of the beauty received in the salon. It is therefore good to take care of it starting from daily gestures and with specific formulas. Like Invigo Color Brilliance Conditioner Thick Hair, designed to keep the hair color vibrant through an innovative technology that boasts a high percentage of natural ingredients. This is the Color Brilliance-Blend system, composed of encapsulated copper molecules that maintain the bright color, histidine and vitamin E, which contrasts and stops the natural oxidation process for excellent color intensity protection. Then the lime caviar that enriches the conditioner, with its high content of powerful antioxidants and nourishing vitamins, effectively helps fight discoloration and provide excellent brightness. Added to this complex is the Anti Oxidant Shield Technology, an antioxidant screen system that strengthens the protective power of the conditioner. The hair is smoothed on the surface for a silky touch and even more dazzling light reflections: the locks can be untangled without pain and without risks and the hair appears healthy and vital as if it had just been colored. Invigo Color Brilliance Conditioner Thick Hair used constantly and combined with the shampoo and other treatment formulas of the line, ensures shine and intense and vibrant color for up to 7 weeks. Recommended by Il mio fornitori, an authorized reseller of the brand, it should be distributed evenly on washed and towel-dried hair, then rinse thoroughly. Buy Invigo Color Brilliance Conditioner Thick Hair here at extraordinary discounted prices.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103462822226,"sku":"WELLA38","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-color-brilliance-balsamo-per-capelli-folti-e-tinti___3.jpg?v=1737054356"},{"product_id":"wella-invigo-blonde-recharge-cool-blonde-c-refresh-shampo-1000ml","title":"WELLA INVIGO BLONDE RECHARGE COOL BLONDE C.REFRESH SHAMPO 1000ML","description":"WELLA INVIGO BLONDE RECHARGE COOL BLONDE C.REFRESH SHAMPO 1000ML : Wella Professionals Invigo Blonde Recharge Color Refreshing Shampoo (1000ml) refreshes the brightness and vibrancy of natural, colored or highlighted blonde tones.\n Containing unique coloring pigments, this purple shampoo helps eliminate saltiness and prevents blonde hair from yellowing. Hair is left feeling smooth and soft to the touch with the gentle and caring formula.\n\n Directions for use:\n\n Apply to wet hair, emulsify and rinse.\n Repeat if necessary, then follow with Wella Invigo Blonde Recharge Conditioner.","brand":"WELLA PROFESSIONALS","offers":[{"title":"Default Title","offer_id":50103465509202,"sku":"WELLA66","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/wella-professionals-invigo-blonde-recharge-shampoo-per-la-protezione-della-tinta-per-capelli-biondi___3.jpg?v=1737054367"}],"url":"https:\/\/trepiprofumerie.co\/en\/collections\/wella-professionals.oembed?page=3","provider":"Tre Pi Profumerie","version":"1.0","type":"link"}