{"title":"LACOSTE","description":"\u003cp\u003e \u003cspan style=\"font-size: medium;\"\u003e\u003cstrong\u003eLACOSTE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eLacoste\u003c\/strong\u003e is a brand founded by French tennis legend René Lacoste, four-time international champion and best player in the world in 1926. The Lacoste brand draws inspiration from \u003cstrong\u003esporting values\u003c\/strong\u003e ​​of high standards, \u003cstrong\u003efair play and boldness\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003cp\u003e The Lacoste story begins when René brought a flexible, lightweight cotton \u003cstrong\u003epolo shirt\u003c\/strong\u003e to the court, replacing the standard shirts imposed on tennis players. The polo was so successful that in 1933, he founded the brand, with the \u003cstrong\u003ecrocodile\u003c\/strong\u003e logo.\u003c\/p\u003e\n\n \u003cp\u003eIn the 1950s, Lacoste clothing began to be exported worldwide. With the development of a children's line, the brand became \u003cstrong\u003ea transgenerational icon\u003c\/strong\u003e . Beyond its products, Lacoste is also characterized by a sporting spirit that continues to guide the brand's choices today, both in its collections and in its \u003cstrong\u003ecommitment to society and sustainability\u003c\/strong\u003e . Its goal is to exalt elegance in order to create a more inclusive, tolerant, and connected society.\u003c\/p\u003e\n\n \u003cp\u003eIn the late 1960s, Lacoste entered the world of fragrance with its first \u003cstrong\u003eEau de Toilette\u003c\/strong\u003e , in collaboration with French designer and perfumer Jean Patou. This was followed by other fragrances, including the \u003cstrong\u003eL.12.12 line,\u003c\/strong\u003e a range of women's and men's perfumes inspired by the color and style of Lacoste polo shirts. With the L' \u003cstrong\u003eHomme Lacoste\u003c\/strong\u003e line, the brand extols masculine elegance with notes and scents that never go unnoticed.\u003c\/p\u003e\n\n\u003cp\u003e Over time, Lacoste production has expanded to also produce bags, shoes and accessories.\u003c\/p\u003e","products":[],"url":"https:\/\/trepiprofumerie.co\/en\/collections\/lacoste.oembed","provider":"Tre Pi Profumerie","version":"1.0","type":"link"}