DENIM

DENIM

Denim is an iconic brand in the personal care sector that has achieved great success thanks to captivating and engaging communication campaigns.

In 1976, the Denim Concept was created by Fabergé. The brand was then sponsored in Formula 1. A few years later, the new fragrance Musk was introduced, both as an aftershave and an eau de cologne, giving the brand the opportunity to become the market leader for aftershaves and deodorants. Over time, the launch of new fragrances expanded the Denim product range. In 2000, the company decided to redesign the packaging to bring a breath of fresh air. The brand was then acquired by Codaa, continuing production in Italy while continuing to launch new products.

The brand's iconic products are the Musk, Original and Silver aftershaves.

Musk has a youthful and sporty character, with captivating and sensual notes, yet delicate and refined at the same time.

Original is the aftershave that is suitable for all skin types, even the most sensitive and delicate.

Black refreshes the body with an essence of mysterious character.