DEBORAH

The 24 Ore foundation was created to give coverage that lasts the whole day without needing touch-ups, keeping the complexion even from morning to evening. It's designed for anyone after long-lasting wear, even on combination or shine-prone skin, with a texture that doesn't slip or settle into fine lines.

The range includes several versions, such as the Fondotinta 24 and the Fondotinta 24H, available in multiple shades to suit different skin undertones. The texture is fluid yet full-coverage, and can be applied with a brush, sponge or straight from the fingers, worked over clean, moisturised skin for an even finish.

Anyone after a matte finish can pair it with the Cipria Compatta Opacizzante to set the make-up in areas more prone to shine. Compared with Deborah's lighter ranges, 24 Ore is all about longevity, making it the right choice for anyone who'd rather not think about touch-ups throughout the day.

Formula Pura is Deborah's range designed for anyone looking for make-up with simpler, gentler formulas, suitable even for sensitive or reactive skin. It includes foundations, concealers and lip pencils, all designed to combine natural-looking coverage with greater care over what goes into the product.

The range includes the Fondotinta Compatto Formula Pura Bio, the Correttore Formula Pura and the Formula Pura Matita Labbra, all available in several shades. The compact foundation is applied with a sponge or brush for buildable coverage, while the concealer is ideal for evening out dark circles and small imperfections.

It's the right choice for anyone who, among Deborah's products, wants a simpler alternative to full-coverage foundations like the 24 Ore, favouring a more natural finish. It pairs nicely with the Cipria Compatta Opacizzante to complete a face routine without weighing down the final look.

Deborah's Like a Pro mascara is designed to add volume and definition to lashes with an easy application, thanks to a wand designed to coat every lash properly without clumping. It's one of the brand's most popular mascaras, alongside the Double Effect Volume e Lunghezza.

It's applied from root to tip, with one or two coats depending on the effect you're after, and comes in black, the most sought-after shade for an intense look. The formula is designed to keep lashes curled and separated for several hours, without weighing them down.

Anyone after length above all can go for the Double Effect Volume e Lunghezza, while those wanting a bolder, more dramatic effect will find Like a Pro a solid choice. Both sit in the eye make-up section alongside pencils and eyeliners from the same brand, to complete the eye look.

The Red Touch lipsticks are one of Deborah's most popular lip ranges, designed for anyone wanting intense colour with a matte finish and good staying power throughout the day. They sit in the lipstick section alongside ranges like Milanored and Il Rossetto.

The range includes several shades, such as Red Touch Rossetto Mat 10 and Red Touch Rossetto Mat 13, both with matte textures applied straight from the bullet. The colour goes on in a single swipe and doesn't need frequent touch-ups thanks to its matte staying power.

Compared with the Vinyl Volume Lipstick, which is glossier and more plumping, Red Touch is the choice for anyone who prefers a full, opaque matte effect. It pairs well with Deborah's Balsamo Labbra, used as a base before application, to stop the colour from drying out the lips too much.

Absolute Lasting is a range of Deborah liquid lipsticks designed for long-lasting wear on the lips, without needing frequent touch-ups throughout the day. It sits in the lipstick section alongside Milanored, Red Touch and Il Rossetto, and stands out for its fluid, long-wearing formula.

It's applied with the built-in applicator, starting from the centre of the lips and working outwards, in a single layer for a full, even effect. The liquid texture dries down within a few minutes, leaving a veil of colour that doesn't transfer easily onto cups or masks.

Compared with stick lipsticks like Red Touch, Absolute Lasting is ideal for anyone after longer wear and a less heavy feel on the lips. It pairs well with the Balsamo Labbra, used in the evening, to stop lips drying out after prolonged wear during the day.

Skin Booster is Deborah's range designed to give the complexion a luminous, even look, with products designed to work alongside foundation and complete a face routine. It comes in several formats, from concealer to face base, all aimed at brightening without weighing the skin down.

It's generally applied before or alongside foundation, with fingers or a brush, to give the face a fresh, well-rested look. It's a versatile range, suited both to those after light, everyday make-up and those using it as a base under fuller coverage.

Compared with the Fondotinta 24 Ore, designed for staying power, Skin Booster focuses more on a luminous, natural effect. The two ranges can be combined, using Skin Booster as a base and 24 Ore to set colour in the areas that need it most.

Super Gloss are Deborah's lip glosses, designed to add volume and shine without feeling sticky, with a soft texture that goes on evenly. They're among the brand's most popular gloss products, available in several shades such as Super Gloss 09.

They can be worn alone, for a sheer, glossy effect, or layered over a lipstick such as Milanored or Red Touch for extra shine. The formula is designed not to dry out the lips and to leave a soft feel even after several hours.

Compared with the Super Vinyl, which focuses more on a plumping effect, Super Gloss is all about shine and lightness. It's the right pick for a subtle touch of colour during the day, while Super Vinyl suits a fuller lip look in the evening.

Among Deborah's eye pencils, the Matita 2 in 1 Gel is one of the most popular, designed to combine a soft texture with good staying power throughout the day, applied directly along the lash line and easy to smudge for a smoky effect.

The range also includes the Extra Eye Pencil and the Matita Automatica 24 Ore Waterproof, the latter designed for anyone wanting waterproof, smudge-proof wear against sweat and water throughout the day. Textures range from creamier to drier, depending on the effect you want on the eye.

Anyone after soft, blendable definition will get on better with the 2 in 1 Gel, while those wanting long-lasting wear in any condition should go for the waterproof version. Both pair well with mascaras from the range, such as Like a Pro, to complete an eye look.

Super Vinyl is a Deborah lipstick designed for a full, glossy lip effect, with a shiny finish reminiscent of vinyl. It sits in the lipstick section alongside Milanored and the Vinyl Volume Lipstick, sharing the same plumping concept.

It's applied straight from the bullet or with the applicator, depending on the format, in a single layer for a full, reflective effect. The texture is denser than a classic gloss and leaves a veil of colour that lasts several hours without feeling sticky.

Compared with the Super Gloss, which is lighter and sheerer, Super Vinyl gives a fuller, more plumping result, suited to anyone wanting a bolder lip effect. It can be paired with a lip pencil from the Formula Pura range to better define the lip line before applying.

Among the foundations in the Formula Pura range, the most popular is the Fondotinta Compatto Formula Pura Bio, available in several shades such as 04, designed for natural-looking coverage and a simpler formula compared with other foundations in the brand's line-up.

It's applied with a sponge or brush, working from the centre of the face outwards, for buildable, lightweight coverage. The compact texture can also be used dry for a lighter effect, or wet for more coverage.

Anyone after longer-lasting wear throughout the day can go for the Fondotinta 24 Ore or the 24H, both designed to hold up better in warmer weather. Formula Pura, on the other hand, remains the choice for those who prefer a simpler texture, to be paired with the Correttore Formula Pura from the same range.

The Fluid Velvet Lipstick is a Deborah liquid lipstick with a velvety finish, designed for anyone wanting intense colour without going fully matte, with a soft texture that doesn't dry the lips out too much. It sits in the liquid lipstick section alongside Absolute Lasting.

It's applied with the built-in applicator, in a single layer for even coverage, and dries down within a few minutes leaving a light veil of colour to the touch. The velvety finish sets it apart from fully matte lipsticks, while still offering long-lasting wear.

Compared with Absolute Lasting, which is drier and more resistant, Fluid Velvet feels softer on the lips, ideal for anyone who finds matte lipsticks too drying. It pairs well with Deborah's Balsamo Labbra, applied beforehand, to prep the lips and help the colour go on more smoothly.

The Matita Automatica 24 Ore Waterproof is a Deborah eye pencil designed for waterproof, sweat-resistant wear, ideal for anyone wanting eye make-up that won't smudge throughout the day or in hot, humid conditions.

It's applied directly along the upper or lower lash line, thanks to a retractable mechanism that doesn't need sharpening, and comes in several shades to suit different eye looks. The waterproof formula also makes it suitable for anyone doing sport or facing particularly hot days.

Compared with the Matita 2 in 1 Gel, which is softer and easier to smudge, the 24 Ore Waterproof is all about resistance and long-lasting wear, making it less suited to those after a blended, smoky effect. It pairs well with the Mascara Double Effect for a complete, long-wearing eye look.

Deborah make-up bags bring together a selection of the brand's make-up products, ideal for anyone wanting to try several items at once or looking for a gift, combining face, eye and lip products chosen from the most popular ranges, such as Milanored and Formula Pura.

The contents vary depending on the specific bag, but generally include a mix of lipsticks, mascaras, eye pencils and face products such as foundations or concealers, in sizes designed to feel complete while still being practical to carry around or give as a gift.

Anyone wanting an introduction to the brand can use the make-up bag as a way to discover several ranges at once, while those who already know their favourite products might prefer to buy individual items. Deborah make-up bags are available both in-store in Marcianise (CE) and on the website, with availability changing over time.

Deborah's eyebrow range includes products such as the 24Orebrow Marker, designed to define and fill in brows with a fine, precise stroke, mimicking individual hairs for a natural, long-lasting result.

It's applied with small strokes following the natural direction of the hair, working from the tail towards the front of the brow, for a fuller look that still feels natural. It's designed to last several hours without smudging, keeping its defined shape throughout the day.

Compared with a classic brow pencil, the marker allows for a finer, more precise stroke, ideal for anyone wanting a defined yet natural effect. It can be paired with a clear brow mascara to set the hairs and complete the brow look, keeping it in place for longer.