{"title":"Straight hair","description":"\u003ch2\u003eProducts for Straight Hair - Shop Now!\u003c\/h2\u003e\\r\\n\u003cp\u003eTo get sleek, silky hair, you need \u003cstrong\u003especific treatments\u003c\/strong\u003e such as shampoo, mask, liquid crystals and heat protectant sprays. Discover the best straightening products, divided by \u003cstrong\u003ehair type\u003c\/strong\u003e.\u003c\/p\u003e\\r\\n\u003ch2\u003eWhat products should you use to straighten your hair?\u003c\/h2\u003e\\r\\n\u003cp\u003e\u003cbr\u003eIf you want \u003cstrong\u003eshiny\u003c\/strong\u003e, straight hair, you need to make sure you're using the right products. The first step is using a good \u003ca title=\"shampoo\" href=\"\/en\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e for straight hair, suited to your hair type. Once you've washed your hair, apply a conditioner or a nourishing mask to help detangle it and make it softer. Then apply a moisturising cream if your scalp is dry.\u003cbr\u003e\u003cbr\u003eOnce your hair is \u003cstrong\u003eclean\u003c\/strong\u003e and hydrated, it's important to use a straightening product. You can use a flat brush or a curling iron to straighten it, but there are also specific products such as styling sprays or oils. These products are particularly useful for making hair smoother and shinier. You can apply them before using a brush or styling tool, or you can spray them onto dry hair after combing it through.\u003cbr\u003e\u003cbr\u003eOnce you've finished straightening your hair, make sure to apply a heat protectant product before using tools such as a \u003ca title=\"Piastra Capelli\" href=\"\/en\/collections\/piastre-per-capelli\"\u003estraightener\u003c\/a\u003e or a \u003ca title=\"asciugacapelli\" href=\"\/en\/collections\/asciugacapelli\"\u003ehair dryer\u003c\/a\u003e. This is essential to prevent hair from getting damaged and becoming dry and brittle. Another important thing to remember is not to overdo the \u003ca title=\"styling\" href=\"\/en\/collections\/styling\"\u003e\u003cstrong\u003estyling\u003c\/strong\u003e\u003c\/a\u003e of your hair; remember that too much heat can damage it permanently! Following these simple rules will give you soft, shiny hair!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\\r\\n\u003ch3\u003eHow to get perfectly straight hair?\u003c\/h3\u003e\\r\\n\u003cp\u003e\u003cbr\u003eIf you want hair as smooth as \u003cstrong\u003esilk\u003c\/strong\u003e, there's a strategy you can follow to achieve the desired effect. First of all, you need to wash your hair with a shampoo suited to your hair type. If your hair is particularly dry or brittle, choose a hydrating shampoo. Once you've washed it, apply a \u003ca title=\"Balsamo capelli\" href=\"\/en\/collections\/balsamo-capelli\"\u003econditioner\u003c\/a\u003e to soften your hair and make it feel softer to the touch.\u003cbr\u003e\u003cbr\u003eThen, take a few minutes to dry your hair with a hair dryer. To get the results you want, avoid brushing your hair during this step. Also, never use the hair dryer at too high a temperature, to avoid damaging your hair.\u003cbr\u003e\u003cbr\u003eOnce you've finished drying, use a flat brush and a hair dryer with a concentrator nozzle to style it. Hold the flat brush about 5 cm from the scalp and move it slowly to gently \u003cstrong\u003edetangle\u003c\/strong\u003e \u003cstrong\u003eknots\u003c\/strong\u003e without pulling your hair too much. Then aim the hair dryer directly at the \u003ca title=\"spazzola\" href=\"\/en\/collections\/spazzole-pettini\"\u003ebrush\u003c\/a\u003e so it glides along the length of your hair without creating lumps or unwanted curls.\u003cbr\u003e\u003cbr\u003eTo make your \u003cstrong\u003estrands\u003c\/strong\u003e even smoother, continue by using a straightener on a moderate or low temperature and run it over each section of hair, starting from the roots down to the tips. Also, if your ends are particularly \u003cstrong\u003edry\u003c\/strong\u003e, you can apply a few drops of nourishing \u003ca title=\" olio capelli\" href=\"\/en\/collections\/olio-capelli\"\u003eoil\u003c\/a\u003e before running the straightener over them. All that's left to do now is to set the result with a light mist of finishing spray.\u003cbr\u003e\u003cbr\u003eThere you go! Follow these simple instructions and you'll have hair that's perfectly \u003cstrong\u003estraight\u003c\/strong\u003e and smooth as silk!\u003cbr\u003e \u003c\/p\u003e","products":[{"product_id":"omia-olio-capelli-capelli-lisci-olio-di-argan-100-ml","title":"OMIA HAIR OIL SMOOTH HAIR ARGAN OIL 100 ML","description":"OMIA HAIR OIL SMOOTH HAIR ARGAN OIL 100 ML: OMIA Eco-Organic Hair Oil is a specific treatment preparation for hair based on Argan Oil from certified organic cultivation. Argan Oil gives hair a smooth and silky appearance, improving its shine. This Oil is particularly suitable for people with dry and brittle hair.","brand":"OMIA","offers":[{"title":"Default Title","offer_id":50097527423314,"sku":"OEB-0C2","price":8.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/oeb-oc2---omia-ecobiologica-olio-capelli-olio-di-argan-100ml.jpg?v=1736967414"},{"product_id":"omia-maschera-capelli-ristrutturante-capelli-lisci-olio-di-argan","title":"OMIA RESTRUCTURING HAIR MASK SMOOTH HAIR ARGAN OIL","description":"OMIA HAIR MASK RESTRUCTURING STRAIGHT HAIR ARGAN OIL 250 ML: OMIA Eco-Organic Hair Mask is a rinse-off conditioning preparation whose formula, enriched with Argan Oil from certified organic cultivation, Aloe Vera and Shea Butter, intensely repairs the hair cuticle, making hair softer and smoother. This Mask is particularly suitable for people with dry and brittle hair.","brand":"OMIA","offers":[{"title":"Default Title","offer_id":50097527783762,"sku":"OEB-MC2","price":4.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/oeb-mc2---omia-ecobiologica-maschera-capelli-olio-di-argan-250ml.jpg?v=1736967439"},{"product_id":"omia-fisio-shampoo-capelli-lisci-olio-di-argan-250-ml","title":"OMIA FISIO SHAMPOO STRAIGHT HAIR ARGAN OIL 200 ML","description":"OMIA FISIO SHAMPOO SMOOTH HAIR ARGAN OIL 250 ML: Formulation without Sodium Laureth Sulphate, SLES free and salt free, characteristics that make the product delicate on the scalp, allowing frequent use and ensuring daily hydration. The surfactants used are delicate, as are all the ingredients used. The product contains 0% parabens (paraben free), 0% propylene glycol, 0% PEG, 0% synthetic colorants, 0% silicones. This Shampoo is particularly suitable for people with dry, dull and fragile hair and a delicate scalp.","brand":"OMIA","offers":[{"title":"Default Title","offer_id":50097529291090,"sku":"810105","price":3.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/oeb-sh2---omia-ecobiologica-fisio-shampoo-olio-di-argan-250ml.jpg?v=1736967473"},{"product_id":"omia-fisio-balsamo-capelli-lisci-olio-di-argan-200-ml","title":"OMIA SMOOTH HAIR CONDITIONER ARGAN OIL 200 ML","description":"OMIA FISIO SMOOTH HAIR CONDITIONER ARGAN OIL 200 ML: OMIA Eco-Organic Hair Conditioner is a rinse-out conditioner whose formula is enriched with Argan Oil from certified organic cultivation. It also contains organic extract of calendula officinalis and ORGANIC Shea Butter. Its light formula detangles and makes hair soft and smooth. The product contains 0% parabens (paraben free), 0% propylene glycol, 0% PEG, 0% synthetic colorants, 0% silicones. Ideal for dry and frizzy hair and delicate scalp.","brand":"OMIA","offers":[{"title":"Default Title","offer_id":50097529553234,"sku":"OEB-BC2","price":4.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/balsamo-olio-di-argan-big.jpg?v=1736967488"},{"product_id":"l-oreal-elvive-shampoo-lisci-keratina-2-in-1-200-ml","title":"L'OREAL ELVIVE SHAMPOO SMOOTH KERATIN 2 IN 1 200 ML","description":"L'OREAL ELVIVE SHAMPOO SMOOTH KERATIN 2 IN 1 200 ML: A new experience from the first wash. \r \nThe new micro-keratin formula acts fiber by fiber, making hair soft like a caress, for a seductive result and a velvety touch. Hair slips between the fingers, is light, fluid and defined for a long time.","brand":"L'OREAL PARIS","offers":[{"title":"Default Title","offer_id":50098205589842,"sku":"400837","price":2.1,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/shampoo_balsamo-lisci-keratina.jpg?v=1736979093"},{"product_id":"koster-nutri-sleek-conditioner-linea-lisci-420ml","title":"KOSTER NUTRI SLEEK CONDITIONER SMOOTH LINE 200 ML","description":"KOSTER NUTRI SLEEK CONDITIONER SMOOTH LINE 200 ML","brand":"KOSTER","offers":[{"title":"Default Title","offer_id":50098407014738,"sku":"30621-155024","price":3.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/koster-nutri-sleek-conditioner-linea-lisci-200-ml.jpg?v=1736982723"},{"product_id":"franck-provost-expert-lissage-balsamo-750-ml","title":"FRANCK PROVOST EXPERT LISSAGE CONDITIONER 750 ML","description":"FRANCK PROVOST EXPERT LISSAGE CONDITIONER 750 ML: The synergistic action of Franck Provost's Smoothing Conditioner with the shampoo reinforces the smoothing effect. Softened and protected, the hair is finally tamed.","brand":"FRANCK PROVOST","offers":[{"title":"Default Title","offer_id":50098639962450,"sku":"D0688401","price":5.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/franck-provost-expert-balsamo-lissage-750-ml.jpg?v=1736989336"},{"product_id":"franck-provost-expert-lissage-shampoo-750-ml","title":"FRANCK PROVOST EXPERT SHAMPOO LISSAGE 750 ML","description":"FRANCK PROVOST EXPERT LISSAGE SHAMPOO 750 ML: Enriched with hydrating vegetable milk, Franck Provost's Lissage shampoo responds to the problems of hair that is difficult to straighten.\n The milk is combined with a smoothing treatment agent (cationic polymer), for a formula designed to close the scales, repair the most damaged areas, relax the fibre and discipline frizz.","brand":"FRANCK PROVOST","offers":[{"title":"Default Title","offer_id":50098639995218,"sku":"D0687201","price":5.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/franck-provost-expert-shampoo-lissage-750-ml.jpg?v=1736989341"},{"product_id":"blu-orange-liss-sublime-liscio-perfetto-crema-125-ml","title":"BLUE ORANGE LISS SUBLIME PERFECT SMOOTH CREAM 125 ML","description":"BLUE ORANGE LISS SUBLIME PERFECT SMOOTH CREAM 125 ML: The Liss Sublime thermo-smoothing protective cream protects hair from the aggression of hairdryers and straighteners and eliminates frizz for an immediate and long-lasting smoothing effect. The compound amplifies the straightening and illuminating action thanks to the Silicone Quaternium-20.\n Apply the smoothing cream to washed and towel-dried hair, distributing the product along the entire length and ends. Proceed with styling with a diffuser or curling iron.\n Do not rinse.","brand":"BLU ORANGE","offers":[{"title":"Default Title","offer_id":50099446612306,"sku":"6260-167686","price":7.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/img_530380_180831blu_orange_liss_sublime_crema_protettiva.jpg?v=1737005148"},{"product_id":"blu-orange-liss-sublime-shampoo-lisciante-200-ml","title":"BLU ORANGE LISS SUBLIME SMOOTHING SHAMPOO 200 ML","description":"BLU ORANGE LISS SUBLIME SMOOTHING SHAMPOO 200 ML: Liss Sublime hair shampoo cleanses, protects and hydrates frizzy and unruly hair with a detangling effect, making hair easy to comb and giving a perfect smooth and anti-humidity look.\n\n","brand":"BLU ORANGE","offers":[{"title":"Default Title","offer_id":50099446677842,"sku":"6211-167683","price":5.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/img_610082_125321shampoo-ultra-lisciante.jpg?v=1737005152"},{"product_id":"blu-orange-liss-sublime-lisciante-maschera-200-ml","title":"BLUE ORANGE LISS SUBLIME SMOOTHING MASK 200 ML","description":"BLUE ORANGE LISS SUBLIME SMOOTHING MASK 200 ML: The Liss Sublime mask is a cream with an instant detangling and prolonged smoothing effect, to eliminate frizz and obtain disciplined hair for a long time, without weighing it down.\n Its natural formula based on Cotton Floss is integrated with the emollient and antioxidant properties of Red Vine Oil which helps to counteract the formation of free radicals.","brand":"BLU ORANGE","offers":[{"title":"Default Title","offer_id":50099446710610,"sku":"6214-167685","price":7.84,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/liss_sublime.jpg?v=1737005155"},{"product_id":"biopoint-styling-mousse-liscio-setoso-150-ml","title":"BIOPOINT STYLING MOUSSE SILKY SMOOTH 150 ML","description":"BIOPOINT STYLING MOUSSE LISCIO SETOSO 150 ML: For an intense, silky smooth and frizz-free effect\n 24 hour hold ultra smooth effect\n An exclusive mousse to obtain a soft and silky smooth. Enriched with Macadamia Oil, polishing and smoothing, and with Vitamin Complex it hydrates and protects the hair fiber.\n The hair remains smooth and light for a long time, even\n in case of humidity. With UV sun filters, it helps\n to protect the hair fiber from light.\n Smoothness, softness and shine of the fiber","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099454116178,"sku":"PV04911","price":5.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/mousse-liscio-setoso.jpg?v=1737005270"},{"product_id":"biopoint-styling-fluido-liscio-setoso-200-ml","title":"BIOPOINT STYLING SMOOTH SILKY FLUID 200 ML","description":"BIOPOINT STYLING SMOOTH SILKY FLUID 200 ML: Smoothes and hydrates in a single gesture, 24-hour hold\n ultra smooth effect\n A precious fluid that gives a smooth effect\n for a long time. Thanks to Macadamia Oil with smoothing and polishing properties and Vitamin\n Complex that provides hydration and protection\n to the hair, this fluid guarantees smooth hair\n and silky without weighing them down. With UV sun filters,\n helps protect the hair fiber from light. Absolute smoothness, softness and shine.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099457458514,"sku":"PV04811","price":6.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/fluido-liscio-setoso.jpg?v=1737005317"},{"product_id":"biopoint-professional-shampoo-liscio-assoluto-400-ml","title":"BIOPOINT PROFESSIONAL ABSOLUTE SMOOTH SHAMPOO 400 ML","description":"BIOPOINT PROFESSIONAL SHAMPOO LISCIO ASSOLUTO 400 ML: Smoothing: thanks to the thermo-active polymers and the milk\n of Silk with emollient and hydrating properties, smooth\n and nourishes hair without weighing it down.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099460079954,"sku":"PV03614","price":5.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/shampoo-liscio-assoluto.jpg?v=1737005440"},{"product_id":"biopoint-professional-maschera-liscio-assoluto-250-ml","title":"BIOPOINT PROFESSIONAL ABSOLUTE SMOOTH MASK 250 ML","description":"BIOPOINT PROFESSIONAL ABSOLUTE SMOOTHING MASK 250 ML: Smoothing: thanks to the thermo-active polymers and the milk\n of Silk with emollient and hydrating properties, smooth\n and nourishes hair without weighing it down.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099460604242,"sku":"PV02611","price":5.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/liscio-assoluto-maschea.jpg?v=1737005487"},{"product_id":"biopoint-professional-balsamo-liscio-assoluto-400-ml","title":"BIOPOINT PROFESSIONAL ABSOLUTE SMOOTH CONDITIONER 400 ML","description":"BIOPOINT PROFESSIONAL ABSOLUTE SMOOTH CONDITIONER 400 ML: Smoothing: thanks to the thermo-active polymers and the milk\n of Silk with emollient and hydrating properties, smooth\n and nourishes hair without weighing it down.\n","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099461423442,"sku":"PV02711","price":5.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/balsamo-liscio-assoluto.jpg?v=1737005531"},{"product_id":"biopoint-miracle-liss-crema-200-ml","title":"BIOPOINT MIRACLE LISS CREAM 200 ML","description":"BIOPOINT MIRACLE LISS CREAM 200 ML: A special ultra-smoothing cream with a soft texture that makes brushing very easy\n and fast. For smoother hair for longer.\n Frizz is eliminated, your hair is smooth, soft and nourished.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099462373714,"sku":"PV02114","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/miracle-liss-crema.jpg?v=1737005618"},{"product_id":"biopoint-miracle-liss-72-ore-maschera-lisciante-200-ml","title":"BIOPOINT MIRACLE LISS 72 HOURS SMOOTHING MASK 200 ML","description":"BIOPOINT MIRACLE LISS 72 HOUR SMOOTHING MASK 200 ML: A nourishing treatment that disciplines hair without weighing it down, preparing it for brushing.\n The result: Your hair is nourished, soft\n and velvety without being heavy.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099462439250,"sku":"PV01914","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/miracle-liss-maschera.jpg?v=1737005625"},{"product_id":"biopoint-miracle-liss-72-ore-spray-200-ml-1","title":"BIOPOINT MIRACLE LISS 72 HOURS SPRAY 200 ML","description":"BIOPOINT MIRACLE LISS 72 ORE SPRAY 200 ML: An exclusive spray with an ultra-light texture that makes straightening very easy\n and fast. For smoother hair for longer.\n Frizz is eliminated, your hair is smooth, soft and ultra light.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099462668626,"sku":"PV00310","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/miracle-liss-spray.jpg?v=1737005632"},{"product_id":"barex-joc-style-gloss-glaze-gel-fluido-liscio-riccio-200-ml","title":"BAREX JOC STYLE GLOSS GLAZE SMOOTH FLUID GEL - CURLY 200 ML","description":"BAREX JOC STYLE GLOSS GLAZE GEL FLUID SMOOTH - CURLY 200 ML: modeling fluid facilitates styling and fixes the shape. Gives softness and silkiness to straight hair and elasticity, curly curly - curly.\n\n The degree of fixation is medium.\n\n Key active ingredients:\n • Panthenol: hydrates the hair, maintaining its optimal water balance. \r \n• Moringa: intensely hydrates the hair, protects it from adverse environmental factors.\n\n How to use:\n apply to towel-dried or dry hair with wet hands.","brand":"BAREX ITALIANA","offers":[{"title":"Default Title","offer_id":50099532693842,"sku":"100925","price":5.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/9bdc37e2_b7ba_11e7_80e2_0cc47a064540.jpg?v=1737008541"},{"product_id":"barex-joc-care-crema-liscio-assoluto-200-ml","title":"BAREX JOC CARE ABSOLUTE SMOOTH CREAM 200 ML","description":"BAREX JOC CARE ABSOLUTE SMOOTH CREAM 200 ML: Leave-in cream with ultra-smoothing action, straightening effect. Smoothes the cuticle, controls excessive volumes and gives extreme shine. With progressive action for long-lasting results and smoother hair with every use. Completely eliminates frizz and protects from humidity, leaving hair disciplined in all weather conditions.\n\n LINSEED OIL:\n wraps the hair in an invisible film, promoting greater alignment of the cuticle scales for long-lasting smoothness and maximum shine.\n\n MAGNOLIA:\n provides hydration, shine and softness to the hair. Protects from humidity and eliminates frizz, giving extreme shine to the hair.\n\n RESULTS:\n perfectly smooth, shiny hair protected from humidity and frizz.\n\n HOW TO USE:\n apply to washed and towel-dried hair, do not rinse. Dry with a hairdryer and flat brush and proceed with the straightener.\r \nFor a real treatment and for a smoothness that lasts 10 days, apply on washed and towel-dried hair, massage and leave on for a few minutes. Proceed with a hairdryer and straightener.","brand":"BAREX ITALIANA","offers":[{"title":"Default Title","offer_id":50099534954834,"sku":"2001003","price":16.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/31ruw_8z5ql.jpg?v=1737008717"},{"product_id":"barex-balsamo-lisciante-hawaiian-beauty-coconutoil-1000-ml","title":"BAREX SMOOTHING BALM HAWAIIAN BEAUTY COCONUTOIL 1000 ML","description":"BAREX HAWAIIAN BEAUTY COCONUTOIL SMOOTHING CONDITIONER 1000 ML: Smoothing conditioner with certified organic coconut oil. For an instant smoothing and disciplining action. With a light texture and rich in vitamins A and E, which helps tame frizzy hair providing long-lasting hydration. Hair is strengthened, soft and silky.","brand":"BAREX ITALIANA","offers":[{"title":"Default Title","offer_id":50099535380818,"sku":"110105","price":9.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/dsc_0238_1.jpg?v=1737008754"},{"product_id":"l-oreal-elnett-spray-protezione-calore-lisci-170","title":"L'OREAL ELNETT HEAT PROTECTION SPRAY SMOOTH 170","description":"L'OREAL ELNETT HEAT PROTECTION SPRAY SMOOTH 170","brand":"L'OREAL PARIS","offers":[{"title":"Default Title","offer_id":50099803619666,"sku":"A7596500","price":5.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/elnett-protezione-calore-volume_1.jpg?v=1737016203"},{"product_id":"koster-fixing-all-liss-iron-spray-per-piastra-150-ml","title":"KOSTER FIXING ALL LISS IRON SPRAY FOR STRAIGHTENER 150 ML","description":"\u003cp\u003eTransform your hair with KOSTER FIXING ALL LISS IRON SPRAY, the secret to flawless, long-lasting smoothness. This innovative protective spray is formulated to offer maximum protection from the heat of straighteners, preserving the health and integrity of the hair fiber. Ideal for those seeking a professional-looking smooth finish, Koster Fixing All Liss spray ensures impeccable frizz control and extraordinary shine, even in humid conditions. Its lightweight formula doesn't weigh down your hair and holds it in place all day. Get ready to show off incredibly smooth, protected, and shiny hair.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Protects from the intense heat of the plate.\u003c\/li\u003e\n\n\u003cli\u003e Locks in long-lasting smoothness.\u003c\/li\u003e\n\n\u003cli\u003e Controls and prevents frizz effectively.\u003c\/li\u003e\n\n\u003cli\u003e It gives shine and softness.\u003c\/li\u003e\n\n\u003cli\u003e It makes the plate slide easier.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Spray evenly on dry or slightly damp hair before using the straightener. Proceed with straightening strand by strand for a flawless result. Do not rinse.\u003c\/p\u003e","brand":"KOSTER","offers":[{"title":"Default Title","offer_id":50099830587730,"sku":"0200","price":5.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/koster-fixing-all-liss-iron-spray-per-piastra-150-ml.png?v=1755697350"},{"product_id":"biopoint-miracle-liss-72-ore-shampoo-lisciante-200-ml-1","title":"BIOPOINT MIRACLE LISS 72 HOURS SMOOTHING SHAMPOO 200 ML","description":"BIOPOINT MIRACLE LISS 72 HOUR SMOOTHING SHAMPOO 200 ML: An innovative shampoo that gently cleanses\n hair, wraps the cuticle and restores the internal balance of the hair. 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Don't hesitate to try this offer for an original product that makes hair smooth and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e It makes hair smooth and silky.\u003c\/li\u003e\n\n\u003cli\u003e Protects hair from external damage.\u003c\/li\u003e\n\n\u003cli\u003e Gentle formula for all hair types.\u003c\/li\u003e\n\n\u003cli\u003e Natural ingredients for deep cleansing.\u003c\/li\u003e\n\n\u003cli\u003e Easy to use and rinse.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e How to use: Apply to the scalp, massage and rinse.\u003c\/p\u003e","brand":"HERBACTIV","offers":[{"title":"Default Title","offer_id":50148957094226,"sku":"TNCLIIT0019","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/herbactiv-shampoo-capelli-lisci-500-ml.jpg?v=1755959054"},{"product_id":"trico-retinol-complex-latte-lisciante-capelli-anticrespo-200-ml","title":"TRICO RETINOL COMPLEX ANTI-FRIZZ HAIR SMOOTHING MILK 200 ML","description":"\u003cp\u003e Discover the TRICO RETINOL COMPLEX anti-frizz hair smoothing milk, the ultimate solution for those who want silky, bouncy-free hair. 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Do not rinse.\u003c\/p\u003e","brand":"TRICO RETINOL COMPLEX","offers":[{"title":"Default Title","offer_id":50165369143634,"sku":"TGIRET70657","price":3.52,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/trico-retinol-complex-latte-lisciante-capelli-anticrespo-200-ml.jpg?v=1755787242"},{"product_id":"dikson-lisci-perfetti-spray-termoprotettivo-lisciante-150-ml","title":"DIKSON LISCI PERFETTI HEAT PROTECTIVE SMOOTHING SPRAY 150 ML","description":"DIKSON LISCI PERFETTI HEAT PROTECTIVE SMOOTHING SPRAY 150 ML    ","brand":"DIKSON","offers":[{"title":"Default Title","offer_id":50165491663186,"sku":"50025436","price":4.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/dikson-lisci-perfetti-spray-termoprotettivo-lisciante-150-ml.jpg?v=1755859443"},{"product_id":"kativa-coconut-shampoo-reconstruction-shine-355-ml","title":"KATIVA COCONUT SHAMPOO RECONSTRUCTION \u0026amp; SHINE 355 ML","description":"\u003cp\u003eRevitalize your hair with \u003cstrong\u003eKATIVA COCONUT RECONSTRUCTION \u0026amp; SHINE SHAMPOO 355 ML\u003c\/strong\u003e , the secret to gorgeous, healthy hair. Formulated with pure coconut essence, this shampoo is the ideal ally for dry, damaged, and lifeless hair. Its advanced formula works deeply to rebuild the hair fiber from within, providing intense hydration and restoring breathtaking shine. Say goodbye to dull, brittle hair and embrace the softness, elasticity, and shine you've always wanted. Perfect for daily use, it transforms every wash into a wellness and care experience, leaving your hair visibly healthier, stronger, and incredibly shiny. Discover the regenerating power of coconut for natural, long-lasting beauty.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Regenerates: Intensely repairs the hair fiber.\u003c\/li\u003e\n\n\u003cli\u003e Illuminate: Gives extraordinary and natural shine.\u003c\/li\u003e\n\n\u003cli\u003e Nourishes: Deeply hydrates for healthy hair.\u003c\/li\u003e\n\n\u003cli\u003e Protects: Defends against environmental and thermal damage.\u003c\/li\u003e\n\n \u003cli\u003eScent: Leaves an enveloping coconut fragrance.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Apply to wet hair, gently massage until a rich lather forms. Rinse thoroughly. 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