{"title":"BIOPOINT","description":"\u003ch2\u003e \u003cstrong\u003eThe Birth of Biopoint and Its History in the Italian Landscape\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eIn 1954, on the streets of Bologna, \u003cstrong\u003eBiopoint\u003c\/strong\u003e began its adventure in a small laboratory. Its primary focus was the production of \"Crema Balsamo\" (Balm Cream), intended for beauty salons. This product quickly gained a cult following, paving the way for a series of \u003cstrong\u003eBiopoint hair products\u003c\/strong\u003e we know and love today. In 1985, the brand made its debut in the world of perfumery, becoming a pioneer in the hair care sector. Today, it is part of the Sodalis group, a conglomerate with major companies located throughout Europe.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Online: A Platform for the Beauty of Your Hair\u003c\/em\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eIf you're looking for the best \u003cstrong\u003eBiopoint hair products\u003c\/strong\u003e , look no further. The \u003cstrong\u003eBiopoint online shop\u003c\/strong\u003e offers a wide range of products, from \u003cstrong\u003eBiopoint shampoo\u003c\/strong\u003e to \u003cstrong\u003eBiopoint masks\u003c\/strong\u003e , all just a click away. By purchasing \u003cstrong\u003eBiopoint online\u003c\/strong\u003e , you ensure not only quality, but also the convenience of having your products delivered directly to your home.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Shampoo: The Right Choice for Every Hair Type\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Whether you have curly, straight, colored, or damaged hair, there's a \u003cstrong\u003eBiopoint shampoo\u003c\/strong\u003e made just for you. Products like \u003cstrong\u003eBiopoint anti-hair loss shampoo\u003c\/strong\u003e and \u003cstrong\u003eBiopoint purifying shampoo\u003c\/strong\u003e are designed to address specific needs, always ensuring the best for your hair.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eThe Exclusive Line of Biopoint Masks for Radiant Hair\u003c\/em\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eThe \u003cstrong\u003eBiopoint mask\u003c\/strong\u003e is the perfect solution for those who want healthy, shiny hair. From \u003cstrong\u003ethe Biopoint color mask\u003c\/strong\u003e to the \u003cstrong\u003eBiopoint hair mask\u003c\/strong\u003e , each product is created to offer deep, nourishing care.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBody Care with Biopoint: Cream and Oils\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Not just hair! \u003cstrong\u003eBiopoint\u003c\/strong\u003e also offers a range of highly hydrating \u003cstrong\u003ebody creams\u003c\/strong\u003e . For soft, scented skin, there's no better choice than \u003cstrong\u003eBiopoint creams\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003ch2\u003e \u003cstrong\u003eBiopoint Product Lines: A Solution for Every Need\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eBiopoint\u003c\/strong\u003e has always aimed to offer high-quality products that meet the needs of all hair types.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Ayurveda and the Indian Tradition\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Inspired by ancient Indian traditions, the Ayurveda line brings the age-old secrets of hair care into consumers' homes.\u003c\/p\u003e\n\n \u003ch3\u003e\u003cem\u003eSeven Ages: Fight the Signs of Aging with Biopoint\u003c\/em\u003e\u003c\/h3\u003e\n\n\u003cp\u003e From split ends to gray hair, the Seven Ages line offers targeted solutions for every sign of hair aging.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Extreme Repair: Regenerate Your Damaged Hair\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e With products such as the \u003cstrong\u003eBiopoint reconstructive fluid and mask\u003c\/strong\u003e , this line is the ideal ally for those looking to give new life to damaged hair.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eSolaire: Protection and Care for Hair in the Sun\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e For those who love taking care of their hair even in summer, Biopoint Solaire offers products such as protective sun oils and after-sun creams.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Daily Force: Strengthens Delicate Hair\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Ideal for fragile hair, this line promises protection, strength, and vitality, ensuring hair is always beautiful and healthy.\u003c\/p\u003e\n\n\u003ch2\u003e \u003cstrong\u003eBiopoint and the Fight Against Hair Loss\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n \u003cp\u003eHair loss is a problem that affects many, both men and women. With its Dermocare and \u003cstrong\u003eBiopoint anti-hair loss\u003c\/strong\u003e lines, the brand offers effective and targeted products.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eThe Revolutionary Biopoint Anti-Hair Loss Line\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Whether you're a man or a woman, \u003cstrong\u003eBiopoint anti-hair loss vials\u003c\/strong\u003e and the specific shampoos in this line are your ally in fighting hair loss.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Speedy Hair: The Solution for Longer Hair in Less Time\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e For those who dream of long hair in a short time, \u003cstrong\u003eBiopoint Speedy Hair\u003c\/strong\u003e is the answer. And the \u003cstrong\u003ebefore-and-after photos of Biopoint Speedy Hair\u003c\/strong\u003e speak for themselves!\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eCare and Protection with Biopoint Dermocare\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Dedicated to protecting the scalp, this line offers immediate relief and comfort, fighting external aggressions.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Sport \u0026amp; Swim: Protect Your Hair from Chlorine\u003c\/em\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eThanks to products like \u003cstrong\u003eBiopoint shampoo\u003c\/strong\u003e specifically for swimming pools and the sea, your hair will always be protected.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Miracle Liss: For Perfect Smoothness Every Day\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Say goodbye to frizz with the Miracle Liss line. Products like \u003cstrong\u003eBiopoint's specific straightening cream\u003c\/strong\u003e will ensure perfectly smooth hair even on humid days.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Color Mask: the Color Without Compromises\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e With the \u003cstrong\u003eBiopoint color mask\u003c\/strong\u003e , you can achieve a vibrant and long-lasting color, taking care of your hair.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Lamination: Shine and Protection for Your Hair\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e Lamination is one of the most requested treatments in beauty salons. With \u003cstrong\u003eBiopoint\u003c\/strong\u003e lamination, your hair will look shiny and be protected from external aggressors, such as heat and pollution.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eBiopoint Curly Hair: Definition and Nourishment in a Single Product\u003c\/em\u003e\n\u003c\/h3\u003e\n\n \u003cp\u003eCurly hair requires special care and attention. The \u003cstrong\u003eBiopoint curly hair\u003c\/strong\u003e and \u003cstrong\u003eBiopoint curls\u003c\/strong\u003e lines offer products specifically formulated to define, nourish, and protect curls, preventing frizz.\u003c\/p\u003e\n\n\u003ch3\u003e \u003cem\u003eOro Vivo from Biopoint: Luxury and Care for your Skin and Hair\u003c\/em\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e \u003cstrong\u003eBiopoint OroVivo\u003c\/strong\u003e is a premium line that combines the effectiveness of \u003cstrong\u003eBiopoint\u003c\/strong\u003e products with the opulence of gold. These products will ensure radiant, regenerated skin and hair.\u003c\/p\u003e\n\n\u003ch2\u003e \u003cem\u003eExplore the Full Range of Biopoint Products Online\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003e The \u003cstrong\u003eBiopoint online shop\u003c\/strong\u003e is the ultimate destination for anyone looking for the best beauty products. From head to toe, \u003cstrong\u003eBiopoint\u003c\/strong\u003e has everything you need to look and feel your best every day.\u003c\/p\u003e","products":[{"product_id":"biopoint-styling-mousse-ravvivaricci-150-ml","title":"BIOPOINT STYLING MOUSSER STARTER 150 ML","description":"BIOPOINT STYLING MOUSSE RAVVIVARICCI 150 ML: For defined, flexible and frizz-free curls\n 24 hour hold defined curls effect\n Its innovative formulation with Glycerin\n and Vitamin Complex, hydrates, gives elasticity, body\n and volume to the most unruly curls without weighing them down.\n With UV sun filters helps protect the hair fiber from light. Perfect curls, defined waves\r \nand shine of the fiber.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099454214482,"sku":"PV07614","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/mousse-ravviva-ricci.jpg?v=1737005278"},{"product_id":"biopoint-styling-hydrofluid-gel-200-ml","title":"BIOPOINT STYLING HYDROFLUID GEL 200 ML","description":"BIOPOINT STYLING HYDROFLUID GEL 200 ML: Gel with a fluid texture to be used on wet hair for a modeling effect and on dry hair for a wet effect. Its innovative formulation with Diamantite ensures hold and shine. Enriched with Vitamin Complex it strengthens and nourishes the hair structure. With UV solar filters it helps protect the hair fiber from light. 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With UV sun filters it helps\n to protect the hair fiber from light.\n It doesn't stain, it doesn't stick, it doesn't leave residues\n and is easily removed.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099456213330,"sku":"PV03911","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/gel-definition-forte_1.jpg?v=1737005310"},{"product_id":"biopoint-styling-cera-spray-150-ml","title":"BIOPOINT STYLING WAX SPRAY 150 ML","description":"BIOPOINT STYLING SPRAY WAX 150 ML: Guarantees a strong and long-lasting hold and at the same time flexible to give vent to your hair\n to your imagination and shape your style. The special formulation with Vitamin Complex gives long-lasting support; enriched with Diamantite it guarantees extra shine to the hair and a long-lasting hold\n and residue-free. Contains UV sun filters\n to protect the hair fiber from sun damage.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099458015570,"sku":"PV07414","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/cera-spray.jpg?v=1737005321"},{"product_id":"biopoint-professional-correttore-spray-biondo-chiaro-75-ml","title":"BIOPOINT PROFESSIONAL CONCEALER SPRAY LIGHT BLONDE 75 ML","description":"BIOPOINT PROFESSIONAL CONCEALER SPRAY LIGHT BLONDE 75 ML: Formulated with a high concentration of color pigments that blend perfectly with the hair, it creates a uniform and natural effect that leaves no distinction between roots and lengths visible. 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Perfect coverage of gray hair, faithful result for a natural color, rich in reflections and long-lasting.\n OROVIVO ELISIR DI COLORE nourishes, softens and protects the hair, enhancing the purity and brightness of the color and giving an exceptional lightness and silkiness. A real beauty treatment for\r \nhair, with a sensual scent and inimitable texture,\n Gold of Morocco, Argan Oil with a high Vitamin content,\n Sweet Cyperus oil, high in tocopherol, makes hair\n more easily detangled, velvety, gives volume and shine; finally Linseed Oil, rich in Vitamin F, makes the cuticle soft\n and smooth, ensuring maximum shine for the hair.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099461783890,"sku":"PV12001","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-orovivo_elisir_di_colore-kit_elisir_di_colore_13.jpg?v=1737005561"},{"product_id":"biopoint-orovivo-elisir-colore-castano-4-00","title":"BIOPOINT OROVIVO ELISIRCOLOR BROWN 4.00","description":"BIOPOINT OROVIVO ELIXIR COLORE CASTANO 4.00: Innovative, based on precious oils and without ammonia. Soft textures\n and sensorial fragrances. Ultra-natural color and intense reflections. The innovative permanent oil coloring technology allows the pigments\r \nof the color to be conveyed better inside the hair, optimizing the effectiveness of the color. Perfect coverage of gray hair, faithful result for a natural color, rich in reflections and long-lasting.\n OROVIVO ELISIR DI COLORE nourishes, softens and protects the hair, enhancing the purity and brightness of the color and giving an exceptional lightness and silkiness. A real beauty treatment for\n hair, with a sensual scent and inimitable texture,\n Gold of Morocco, Argan Oil with a high Vitamin content,\n Sweet Cyperus oil, high in tocopherol, makes hair\n more easily detangled, velvety, gives volume and shine; finally Linseed Oil, rich in Vitamin F, makes the cuticle soft\n and smooth, ensuring maximum shine for the hair.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099461849426,"sku":"PV12004","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-orovivo_elisir_di_colore-kit_elisir_di_colore_8.jpg?v=1737005568"},{"product_id":"biopoint-orovivo-elisir-colore-castano-chiaro-5-00","title":"BIOPOINT OROVIVO ELISIRCOLORE LIGHT BROWN 5.00","description":"BIOPOINT OROVIVO ELIXIR COLOR LIGHT BROWN 5.00: Innovative, based on precious oils and without ammonia. Soft textures\n and sensorial fragrances. Ultra-natural color and intense reflections. 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A real beauty treatment for\n hair, with a sensual scent and inimitable texture,\n Gold of Morocco, Argan Oil with a high Vitamin content,\r \nSweet Cyperus oil, high in tocopherol, makes hair\n more easily detangled, velvety, gives volume and shine; finally Linseed Oil, rich in Vitamin F, makes the cuticle soft\n and smooth, ensuring maximum shine for the hair.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099461882194,"sku":"PV12005","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-orovivo_elisir_di_colore-kit_elisir_di_colore_9.jpg?v=1737005572"},{"product_id":"biopoint-orovivo-elisir-colore-biondo-7-00","title":"BIOPOINT OROVIVO ELISIRCOLORE BLONDE 7.00","description":"BIOPOINT OROVIVO ELIXIR COLORE BLONDE 7.00: Innovative, based on precious oils and without ammonia. Soft textures\n and sensorial fragrances. Ultra-natural color and intense reflections. 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A real beauty treatment for\n hair, with a sensual scent and inimitable texture,\n Gold of Morocco, Argan Oil with a high Vitamin content,\n Sweet Cyperus oil, high in tocopherol, makes hair\n more easily detangled, velvety, gives volume and shine; finally Linseed Oil, rich in Vitamin F, makes the cuticle soft\n and smooth, ensuring maximum shine for the hair.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099461914962,"sku":"PV12007","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-orovivo_elisir_di_colore-kit_elisir_di_colore.jpg?v=1737005576"},{"product_id":"biopoint-orovivo-elisir-colore-biondo-chiaro-8-00","title":"BIOPOINT OROVIVO ELISIRCOLORE LIGHT BLONDE 8.00","description":"BIOPOINT OROVIVO ELIXIR COLORE BLONDE LIGHT 8.00: Innovative, based on precious oils and without ammonia. Soft textures\n and sensorial fragrances. Ultra-natural color and intense reflections. 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A real beauty treatment for\n hair, with a sensual scent and inimitable texture,\r \nGold of Morocco, Argan Oil with a high Vitamin content,\n Sweet Cyperus oil, high in tocopherol, makes hair\n more easily detangled, velvety, gives volume and shine; finally Linseed Oil, rich in Vitamin F, makes the cuticle soft\n and smooth, ensuring maximum shine for the hair.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50099461947730,"sku":"PV12008","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-orovivo_elisir_di_colore-kit_elisir_di_colore_2.jpg?v=1737005580"},{"product_id":"biopoint-orovivo-elisir-colore-biondo-chiarissimo-9-00","title":"BIOPOINT OROVIVO ELISIRCOLORE VERY LIGHT BLONDE 9.00","description":"BIOPOINT OROVIVO ELIXIR COLORE BLONDE VERY LIGHT 9.00: Innovative, based on precious oils and without ammonia. Soft textures\n and sensorial fragrances. Ultra-natural color and intense reflections. The innovative permanent oil coloring technology allows the pigments\n of the color to be conveyed better inside the hair, optimizing the effectiveness of the color. Perfect coverage of gray hair, faithful result for a natural color, rich in reflections and long-lasting. \r \nOROVIVO ELISIR DI COLORE nourishes, softens and protects the hair, enhancing the purity and brightness of the color and giving an exceptional lightness and silkiness. 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Five actions in a single product:\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eGentle on skin for frequent use.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFortifying.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eGives brightness and shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eDeeply hydrates.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eConditioning action to ensure easier combing of the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50109041967442,"sku":"PV02221","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-professional-delicato-shampoo-400-ml_1_3.jpg?v=1737122747"},{"product_id":"biopoint-shampoo-super-nutriente","title":"BIOPOINT PROFESSIONAL SUPER NOURISHING DRY SHAMPOO 400 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eBIOPOINT PROFESSIONAL SUPER NUTRIENTE SHAMPOO SCHI 400 ML: A cleanser that nourishes dry and damaged hair ensuring deep hydration. 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Five actions in a single product:\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eIt nourishes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eHydrates the hair fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eGives a soft touch for soft and silky hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eStrengthen.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eConditioning action to make hair easier to comb.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50109042131282,"sku":"PV02521","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-professional-super-nutriente-shampoo-secchi-400-ml_1.jpg?v=1737122752"},{"product_id":"biopoint-shampoo-liscio-assoluto","title":"BIOPOINT PROFESSIONAL ABSOLUTE SMOOTH SHAMPOO SMOOTH 400 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eBIOPOINT PROFESSIONAL LISCIO ASSOLUTO SHAMPOO LISCI 400 ML: a cleanser that defines straight hair, delicately cleansing the hair. It provides hydration and nutrition, eliminating frizz. The hair will be smooth, light and disciplined for a long time. Five actions in a single product:\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eSmooth and tame hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eEliminates frizz.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eGives brightness and shine to the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eIt gives softness.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eDeeply hydrates the hair fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50109042655570,"sku":"PV10221","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-professional-liscio-assoluto-shampoo-lisci-400-ml_1.jpg?v=1737122770"},{"product_id":"biopoint-cristalli-liquidi","title":"BIOPOINT PROFESSIONAL ILLUMINATING LIQUID CRYSTALS 75 ML","description":"BIOPOINT PROFESSIONAL ILLUMINATING LIQUID CRYSTALS 75 ML: A leave-in hair treatment that effectively and instantly illuminates, softens and detangles hair.","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50109044457810,"sku":"PV4121","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint_professional_illuminanti_cristalli_liquidi_75_ml.jpg?v=1737122818"},{"product_id":"biopoint-shampoo-riparazione-e-bellezza","title":"BIOPOINT PROFESSIONAL REPAIR AND BEAUTY SHAMPOO 400 ML","description":"\u003cp\u003e BIOPOINT PROFESSIONAL REPAIR AND BEAUTY SHAMPOO 400 ML: A cleanser with a rich and creamy texture that acts delicately on the hair, repairing the fibre from the inside and strengthening it, for nourished and shiny hair. 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Its innovative formula hydrates the hair, strengthening the natural barrier against external aggressions, giving a soft and velvety touch. It is not greasy and does not weigh down the lengths, for vital and shiny hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eApply a small amount of product to damp, towel-dried hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eDo not rinse.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eProceed with drying and styling as usual.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50110676959570,"sku":"PV04622","price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-full-nutritive-olio-in-crema-nutrizione-intensa-200-ml.jpg?v=1737144241"},{"product_id":"biopoint-professional-cristalli-liquidi-anti-crespo-75-ml","title":"BIOPOINT PROFESSIONAL ANTI-FRIZZ LIQUID CRYSTALS 75 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eBIOPOINT PROFESSIONAL ANTI-FRIZZ LIQUID CRYSTALS 75 ML: A treatment for frizzy, straight and curly hair, with a taming, detangling and illuminating action. Its formula, enriched with pro keratin technology, instantly gives brightness, softness and silkiness, without weighing down the lengths and without greasing.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eDistribute a few drops of Liquid Crystals into the palm of your hand.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eApply evenly to lengths and ends.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eOn towel-dried hair it makes styling easier.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eOn dry hair it gives shine.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eDo not rinse.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BIOPOINT","offers":[{"title":"Default Title","offer_id":50110677188946,"sku":"PV05821","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/biopoint-professional-cristalli-liquidi-anti-crespo-75-ml.jpg?v=1737144246"},{"product_id":"biopoint-hyaluplex-siero-concentro-capelli-30ml","title":"BIOPOINT HYALUPLEX HAIR SERUM CONCENTRATE 30ML","description":"\u003cp\u003eDiscover the beauty of your hair with \u003cstrong\u003eBiopoint Hyaluplex products\u003c\/strong\u003e , ideal for colored and treated hair. 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