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Altissima 10 Minuti is a professional hair dye designed for anyone who wants a quick colouring session without giving up full grey coverage. It's applied just like a traditional hair dye, but the processing time is dramatically reduced to around ten minutes, while still delivering an even, fully covering colour result.

It needs to be mixed with the dedicated Emulsione Ossidante Profumata (scented developer) in the volume strength suited to the level of lightening you're after: 10, 20, 30 or 40 volumes, all available in the 1000ml size. The product is formulated to guarantee even grey coverage even with shorter processing times, ideal for anyone who doesn't have much time to spare, whether at the salon or at home.

Compared with the classic Tintura Capelli Professionale line from Altissima, the 10 Minuti version is the one to go for when speed matters just as much as colour result. Anyone who prefers a longer processing time and a more gradual effect can go for the traditional dye instead, pairing it with the same range of developers.

The Colorazione Demi-Permanente Altissima is a range of hair colourants designed for anyone who wants to change their shade without the more dramatic, permanent effect of a classic dye: the colour deposits onto the hair fibre without altering it in depth, giving a shorter-lasting result than a permanent colour, but with a natural, glossy finish.

The range includes numerous shades, from Biondo Chiarissimo 9 to Biondo Chiaro 8, Biondo Scuro 6, Biondo Cenere 7.1 and Castano Chiaro Cenere 5.1, covering the widest range of needs for lightening, darkening or correcting unwanted tones. It's applied mixed with the developer at the strength stated on the pack.

It differs from the Tintura Capelli Professionale and 10 Minuti in that it doesn't offer the same full grey coverage or the same long-lasting result, but it's the right choice for anyone after a gentler colour change, or simply wanting to refresh their shade without committing to a permanent colour.

The Emulsione Ossidante Profumata Altissima (scented developer) is the product mixed with the brand's dyes and demi-permanent colours to activate the colour pigment and allow the hair to lighten. Without the developer, the dye simply won't develop, making it an essential step in every application, whether in salon or at home.

It comes in four strengths, all in the 1000ml size: 10, 20, 30 and 40 volumes. The strength you choose depends on how much you want to lighten the hair compared with its starting shade, and how much grey coverage you need: lower volumes for a tone-on-tone effect, higher volumes for more noticeable lightening.

It's used together with both the Colorazione Demi-Permanente and the Tintura Capelli Professionale and 10 Minuti, always following the mixing ratio stated for the colourant chosen. Anyone unsure which strength to use can ask for advice in-store in Marcianise.

Altissima Freely is the brand's hair dye designed for anyone looking for an alternative to traditional colourants, with a different formulation compared with the classic line. It's part of the Altissima hair colour range, alongside the Tintura Capelli Professionale, the 10 Minuti and the Colorazione Demi-Permanente.

Just like the brand's other dyes, Freely needs to be used together with the Emulsione Ossidante Profumata, choosing the strength best suited to the result you want from 10, 20, 30 and 40 volumes, all in the 1000ml size. It's one of the hair colour products in the catalogue designed for professional use.

The difference compared with the classic Tintura Capelli Professionale or the 10 Minuti lies in the formulation approach, while compared with the Colorazione Demi-Permanente it remains closer to a permanent dye. Anyone exploring alternatives within the Altissima range can compare the different textures available in-store or online.

The Maschere Capelli Altissima (hair masks) are treatments designed to nourish and restructure the hair fibre after colouring, or simply on hair that needs an extra boost of hydration. There are two variants in the catalogue, both designed to complete the routine of anyone who regularly colours their hair with the brand's products.

They're generally applied after shampooing, left on for the time stated on the label before rinsing, with a frequency that depends on the condition of the hair: more often on hair that's very processed or damaged, less often on hair in good condition. They're designed to work alongside Altissima colourants, helping to maintain softness and shine after a salon service.

Which one to choose depends on what's needed at the time: after a demi-permanent colour or a permanent dye, the mask helps seal the cuticle and distribute the colour more evenly. They also pair well with Shampoo Colorresist, designed specifically for coloured hair, to help the colour last longer.

Shampoo Colorresist Altissima is formulated for coloured hair, designed to protect the colour and slow down fading with every wash. Shampoo Energy Altissima serves a different purpose, aimed more at revitalising the hair and scalp, without the specific focus on colour protection.

Both are part of the Altissima shampoo range, which also includes Shampoo Nourishing for hair that needs extra nourishment. They're used like a normal shampoo, applied to wet hair with a gentle massage and rinsed off after a few minutes, at whatever frequency suits your usual washing routine.

Which one to choose depends on your main need: anyone who's just had their hair coloured with Altissima dyes and wants to make it last longer should go for Colorresist, while anyone after a more general everyday shampoo might prefer Energy or Nourishing, depending on whether the hair is lacklustre or dehydrated.

The strength of Emulsione Ossidante Profumata Altissima you choose depends on how much you want to lighten the hair compared with its starting shade: the lower the volume, the less lightening you get, the higher the volume, the greater the lightening effect on top of grey coverage.

The range goes from 10 to 40 volumes, all in the 1000ml size: 10 volumes are used for a tone-on-tone effect or when you simply need to deposit colour without lightening, 20 volumes are the most commonly used for standard grey coverage, while 30 and 40 volumes are for more noticeable lightening, up to two or three shades beyond the natural colour.

The strength chosen should always match the right colourant: with Colorazione Demi-Permanente lower volumes tend to be used, while with Tintura Capelli Professionale or 10 Minuti you can use higher volumes if the goal is more noticeable lightening. If in doubt, it's best to ask in-store.

Tintura Capelli Professionale Altissima is the brand's classic permanent hair colour, with standard processing times to guarantee full, long-lasting grey coverage. Altissima 10 Minuti is the fast-processing version, designed for anyone short on time who still wants a fully covering, even result.

Both need to be mixed with Emulsione Ossidante Profumata at the appropriate strength, available in 10, 20, 30 and 40 volumes in the 1000ml size, following the processing ratio stated on the pack. The main difference lies in the application time: the classic version requires a longer processing time, while the 10 Minuti dramatically cuts this down while still maintaining grey coverage.

Anyone with more time on their hands, or wanting a more gradual result, might prefer the classic dye, while anyone in a hurry or colouring their hair frequently in-store will find the 10 Minuti a more practical solution. Both can also be alternated with the Colorazione Demi-Permanente for anyone wanting to switch between permanent and semi-permanent colour.

Yes, both Tintura Capelli Professionale Altissima and the 10 Minuti version are formulated to guarantee full grey coverage, keeping an even result across the whole head of hair. This is one of the main features that sets these two lines apart from the Colorazione Demi-Permanente, which is designed for a gentler effect instead.

Grey coverage also depends on the strength of Emulsione Ossidante Profumata chosen: generally 20 volumes is considered the standard for good coverage, but the choice can vary depending on the percentage of grey hair present and the colour result you're after. The product needs to be left on for the time stated on the pack before rinsing.

Anyone with a very high percentage of grey hair wanting a reliable, long-lasting result should go for the classic dye or the 10 Minuti, while the Colorazione Demi-Permanente is better suited to anyone with only a little grey hair who simply wants to change tone or refresh their shade without full coverage.

The Altissima colour chart groups together the shades available for both the Colorazione Demi-Permanente and the Tintura Capelli Professionale, showing the base number followed, where relevant, by a second number representing the tone, as with Biondo Cenere 7.1 or Castano Chiaro Cenere 5.1.

The first number indicates the level of tone, from darkest to lightest: from Castano Chiaro Cenere 5.1 to Biondo Scuro 6, Biondo Cenere 7.1, Biondo Chiaro 8 and up to Biondo Chiarissimo 9. The number after the point indicates the tone instead, such as ash to neutralise unwanted warm tones.

To choose the right shade, start from your current base colour and the result you want: anyone just wanting to correct their tone can go for the Colorazione Demi-Permanente, while anyone wanting a more noticeable, long-lasting colour change can look at the same numbering within the Tintura Capelli Professionale.

Within the Altissima catalogue, the Colorazione Demi-Permanente is the line designed for anyone after a gentler alternative to a classic permanent dye, with a milder formulation on the hair fibre compared with the Tintura Capelli Professionale and the 10 Minuti.

It still needs to be mixed with Emulsione Ossidante Profumata at the strength chosen, between 10, 20, 30 and 40, to develop the colour and achieve the desired result. The shades available cover a wide range, from Biondo Chiarissimo 9 to Castano Chiaro Cenere 5.1, allowing for both light lightening and tone correction.

Anyone after a gentler colour, perhaps because their hair is already processed or sensitive, can go for the Colorazione Demi-Permanente, while anyone needing to cover a high percentage of grey hair with a longer-lasting result should consider the Tintura Capelli Professionale or the 10 Minuti, asking for advice in-store in Marcianise on which formulation suits them best.

Spray Volume Altissima is a styling product designed to add body and lift to the hair, particularly on fine or flat hair that tends to lose volume throughout the day. It's part of the brand's small styling range, separate from the colour lines and treatments.

It's generally applied to damp hair before blow-drying with a brush, or on dry hair for a quick root-volume touch-up. It should be sprayed at a distance from the scalp and worked through with the fingers or a wide-tooth comb before styling as usual.

It pairs well with Altissima treatments designed for fine hair or hair damaged by colouring, such as the brand's hair masks, to be used before the spray to nourish the fibre and then add volume. It's especially suited to anyone with straight or wavy hair that tends to lose its structure during the day.

The Altissima anti-hair-loss treatment is part of the brand's hair care range, designed for anyone noticing thinning or heavier-than-normal hair loss and looking for a cosmetic support to add to their everyday washing and styling routine.

It's generally used on a clean scalp, with regular applications over time to support the hair's natural growth cycle, following the frequency stated on the pack. It doesn't replace a specialist assessment in cases of significant or persistent hair loss, but it can be a useful support within a care routine.

It can be paired with shampoos from the Altissima range, such as Shampoo Energy or Shampoo Nourishing, choosing whichever suits the condition of the scalp and hair best. Anyone unsure which product is best for their situation can ask for advice in-store in Marcianise, where the brand is available among the professional ranges.

Shampoo Nourishing Altissima is designed for dry or dehydrated hair that needs extra nourishment, while Shampoo Colorresist focuses on protecting colour after dyeing and Shampoo Energy aims to revitalise the hair and scalp.

Nourishing is applied like a normal shampoo, massaged into wet hair and rinsed off after a few minutes, at whatever frequency suits your personal washing habits. It's designed for hair that feels dull or rough to the touch, perhaps due to repeated chemical treatments or frequent use of hairdryers and straighteners.

Anyone who's just coloured their hair with Altissima dyes and wants the result to last longer should choose Colorresist, anyone mainly after nourishment for dry hair should go for Nourishing, and anyone wanting a more energising effect on the scalp can go for Energy. All three are available among the Altissima products on the website.