{"title":"ALAMA","description":"\u003cp\u003e\u003cstrong\u003eAlama Professional\u003c\/strong\u003e is a Beauty Application brand, part of Agf88 Holding, a group of companies with shared \u003cstrong\u003eenvironmental sustainability goals\u003c\/strong\u003e . Alama is a young and dynamic brand offering professional-quality \u003cstrong\u003ehair products\u003c\/strong\u003e made with \u003cstrong\u003enatural and certified raw materials\u003c\/strong\u003e , but above all \u003cstrong\u003e, 100% Made in Italy.\u003c\/strong\u003e Alama's effectiveness is based on professionally tested formulas, next-generation ingredients, and innovative products that reflect the latest trends in the international hair care industry. The company works daily to create products that represent the perfect combination of performance, innovation, and eco-sustainability in hair care and beauty. The goal of ensuring \u003cstrong\u003esalon-quality results\u003c\/strong\u003e has allowed the company to grow and establish itself, becoming the ideal ally for a highly demanding clientele in do-it-yourself hair care.\u003c\/p\u003e\n\n \u003cp\u003eA step towards the company's sustainability goals was taken with the \u003cstrong\u003eBiocen line\u003c\/strong\u003e , a range of products based on Aquamarine and Algae, ideal for fine and lifeless hair that restructures and silkens the hair, giving it greater volume and thickness.\u003c\/p\u003e\n\n\u003cp\u003e Alama also has other product lines that meet every hair care need and share the concept of sustainable beauty. For example, the \u003cstrong\u003eHydra line\u003c\/strong\u003e is a collection of products specifically designed to provide softness and perfect hydration to even the driest hair. All based on argan oil, the products in this range moisturize and protect hair for shiny, silky hair.\u003c\/p\u003e\n\n \u003cp\u003eThe \u003cstrong\u003eCarbon line\u003c\/strong\u003e , a treatment formulated to combat pollution-related stress, is also set to become a must-have in your beauty routine. This three-step ritual restores skin balance thanks to natural ingredients such as charcoal, arnica montana, piroctone olamine, and essential oils.\u003c\/p\u003e\n\n\u003cp\u003e Also highly appreciated by hair stylists is the \u003cstrong\u003eColor line\u003c\/strong\u003e , a series of products that protect, enhance, and intensify the brilliance of cosmetic color, prolonging its long-lasting effect. Formulated with Keratin, Collagen, and Elastin, they invigorate and plump hair, making it strong and vibrant.\u003c\/p\u003e\n\n\u003cp\u003e For damaged and brittle hair, the keratin-based \u003cstrong\u003eRepair line\u003c\/strong\u003e promotes a restructuring action on the damaged areas of the hair, giving strength and shine.\u003c\/p\u003e\n\n \u003cp\u003eFor blonde, gray, and bleached hair, the \u003cstrong\u003eNo Yellow line\u003c\/strong\u003e is a must-have. It contains Grape Seed Extract and Silk Proteins with antioxidant properties that reduce the progressive yellowing and fading of natural or cosmetic color.\u003c\/p\u003e\n\n\u003cp\u003e For those who love straight hair, the \u003cstrong\u003eLiss line,\u003c\/strong\u003e composed of specific products, is ideal for taming unruly hair, giving it perfect, sublime smoothness. Exclusive formulas eliminate frizz, facilitate styling, and achieve incredibly silky and soft results thanks to the agave-based formula, which leaves hair supple and toned.\u003c\/p\u003e\n\n\u003cp\u003e For all hair types and frequent washing, Alama has created the \u003cstrong\u003eFrequent line\u003c\/strong\u003e , based on vitamins, designed to restore the natural balance of the hair fiber for all hair types, offering a healthy, vital and shiny appearance.\u003c\/p\u003e\n\n \u003cp\u003eAlama has expanded its range of products, introducing the \u003cstrong\u003ePura line\u003c\/strong\u003e , a line designed for body and hair that sanitizes and cleanses deeply, protecting and nourishing the body, skin and hair from external agents.\u003c\/p\u003e\n\n\u003cp\u003e The high-quality formulation and ease of use of the products guarantee \u003cstrong\u003emaximum results\u003c\/strong\u003e even when used individually at home or while traveling.\u003c\/p\u003e","products":[{"product_id":"alama-color-maschera-mantenimento-colore-500-ml","title":"ALAMA COLOR HAIR COLOR MAINTENANCE MASK 500 ML","description":"ALAMA COLOR COLOR MAINTENANCE MASK: Alama's Color Maintenance Mask is a treatment for colored hair that helps the cosmetic color of the hair to last over time, while hydrating and nourishing the hair. 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Its formula is enriched with keratin, collagen and elastin to keep the hair healthy, plump and vibrant from the roots to the tips.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106608484690,"sku":"186900","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-color-elisir-serum-mantenimento-colore-100-ml-1.jpg?v=1737085334"},{"product_id":"alama-hydra-conditioner-idratante-300-ml","title":"ALAMA HYDRA CONDITIONER MOISTURIZING DRY HAIR 300 ML","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA HYDRA MOISTURIZING CONDITIONER 300 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003ean ideal conditioner for dry and dull hair that deeply hydrates the hair fiber, giving softness and silkiness for easy-to-comb hair. Enriched with Argan Oil, it ensures rich nourishment without weighing down the hair. Does not contain sulphates, parabens, Sles and colorants.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eApplication\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eAfter shampooing, apply and distribute over lengths and ends.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eLeave on for 2-3 minutes and rinse.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFor greater effectiveness, use Alama Hydra complementary treatments.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106608550226,"sku":"186931","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-hydra-conditioner-idratante-capelli-secchi-300-ml-1.jpg?v=1737085338"},{"product_id":"alama-hydra-maschera-idratante-capelli-secchi-500-ml","title":"ALAMA HYDRA HYDRATING MASK DRY HAIR 500 ML","description":"ALAMA HYDRA MOISTURIZING MASK 500 ML: Alama's moisturizing mask is a treatment indicated for dry and frizzy hair that offers a concentrate of hydration with an intensive action with an immediate effect. Its formula enriched with Argan Oil, ensures rich nourishment without weighing down the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106608648530,"sku":"186948","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-hydra-maschera-idratante-capelli-secchi-500-ml-1_1.jpg?v=1737085341"},{"product_id":"alama-repair-conditioner-ristrutturante-300-ml","title":"ALAMA REPAIR CONDITIONER RESTRUCTURING DAMAGED HAIR 300 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA REPAIR CONDITIONER RESTRUCTURING 300 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003ea conditioner that gently detangles hair, nourishing and restructuring in depth with an immediate anti-frizz action. It gives strength and tone, without weighing down. Formulated with Keratin extract, it offers hair a healthy and rejuvenated effect. Does not contain salt, sulphates, colourants and parabens.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eAfter shampooing, apply and distribute over lengths and ends.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eLeave on for 2-3 minutes and rinse.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFor greater effectiveness, use Alama Repair complementary treatments.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106608779602,"sku":"186986","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-repair-conditioner-ristrutturante-capelli-sfibrati-300-ml-1.jpg?v=1737085345"},{"product_id":"alama-repair-maschera-ristrutturante-500-ml","title":"ALAMA REPAIR RESTRUCTURING MASK FOR DAMAGED HAIR 500 ML","description":"ALAMA REPAIR RESTRUCTURING MASK 500 ML: Alama's Restructuring Mask is a treatment that deeply nourishes the hair, promoting a restructuring and protective action, reconstituting the hair fiber from the inside, for smooth and silky hair. Formulated with Keratin extract, it offers the hair a healthy and rejuvenated effect.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106608910674,"sku":"186993","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-repair-maschera-ristrutturante-capelli-sfibrati-500-ml-1_1.jpg?v=1737085350"},{"product_id":"alama-repair-miracle-fluid-5-in-1-ristrutturante-250-ml","title":"ALAMA REPAIR MIRACLE FLUID 5 IN 1 RESTRUCTURING 250 ML","description":"ALAMA REPAIR MIRACLE FLUID 5 IN 1 RESTRUCTURING 250 ML: Alama's Miracle Fluid 5 in 1 spray is a treatment for damaged hair with a concentrated formula that contains 5 actions in a single texture: restructuring, heat-protective, illuminating, eliminates and prevents split ends and makes hair radiant and shiny. Formulated with Keratin extract, it offers hair a healthy and rejuvenated effect.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106609041746,"sku":"188102","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-repair-miracle-fluid-5-in-1-ristrutturante-250-ml-1.jpg?v=1737085354"},{"product_id":"alama-repair-bye-bye-doppie-punte-latte-per-capelli-100-ml","title":"ALAMA REPAIR BYE BYE SPLIT ENDS MILK FOR DAMAGED HAIR 100 ML","description":"ALAMA REPAIR BYE BYE SPLIT ENDS 100 ML: Bye Bye Split Ends hair milk is a treatment for damaged hair that recompacts and seals the cuticle, deeply nourishing the hair with a restructuring and protective action for flowing and hydrated hair. Formulated with Keratin extract, it offers the hair a healthy and rejuvenated effect. It absorbs quickly, is not greasy, does not weigh down and leaves no residue.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106609140050,"sku":"188119","price":4.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-repair-bye-bye-doppie-punte-latte-capelli-sfibrati-100-ml-1.jpg?v=1737085358"},{"product_id":"alama-liss-maschera-lisciante-500-ml","title":"ALAMA LISS SMOOTHING MASK SMOOTH AND SILKY HAIR 500 ML","description":"ALAMA LISS SMOOTHING MASK 500 ML: The Alama Liss Smoothing Mask is a hair treatment that deeply nourishes the hair and conditions the hair fiber for greater elasticity, providing protection against the heat of hair dryers and straighteners. 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It is enriched with grape marc extract that deeply hydrates the hair and with silk proteins that leave the hair soft and silky for a long time.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106609860946,"sku":"188294","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-no-yellow-maschera-anti-giallo-capelli-biondi-500-ml-1_1.jpg?v=1737085375"},{"product_id":"alama-sos-color-go-maschera-colorante-rame-300-ml","title":"ALAMA SOS COLOR \u0026amp; GO COPPER COLORING MASK 300 ML","description":"ALAMA SOS COLOR \u0026amp; GO COPPER COLORING MASK 300 ML: The SOS Color \u0026amp; Go coloring mask by Alama is a mask that revives the color of the hair, deeply nourishing, intensifying and toning natural, colored and highlighted hair. 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Does not contain Parabens, Sles, Silicones and Colorants.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: medium; color: #000000;\"\u003eApply the conditioner to washed and towel-dried hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: medium; color: #000000;\"\u003eLeave on for 2-3 minutes and rinse.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cspan style=\"font-size: medium;\"\u003eFor greater effectiveness, use Alama Color complementary treatments.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613039442,"sku":"186887","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-color-conditioner-mantenimento-colore-capelli-colorati-300-ml-1.jpg?v=1737085470"},{"product_id":"alama-no-yellow-shampoo-anti-giallo-500-ml","title":"ALAMA NO YELLOW SHAMPOO YELLOW BLONDE HAIR 500 ML","description":"ALAMA NO YELLOW ANTI-YELLOW SHAMPOO FOR BLONDE HAIR 500 ML: Alama Professional's Anti-Yellow Shampoo is a cleanser for blonde, gray and bleached hair, which eliminates unwanted yellow tones and warm shades. Its formula is enriched with silk proteins, grape extract and antioxidants to make hair sublime and shiny. Contains wheat proteins and grape seed extract ideal for revived and shiny hair for a long time.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613104978,"sku":"186917","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-no-yellow-shampoo-anti-giallo-capelli-biondi-500-ml-1.jpg?v=1737085474"},{"product_id":"alama-hydra-light-balsam-idratante-250-ml","title":"ALAMA HYDRA LIGHT HYDRATING BALSAM WITHOUT RINSING 250 ML","description":"ALAMA HYDRA LIGHT MOISTURIZING BALSAM 250 ML: Alama's Moisturizing Light Balsam is a treatment indicated for dry, depleted and dehydrated hair that offers a concentrate of hydration restoring vitality without weighing down. Its formula enriched with Argan Oil, ensures rich nourishment without weighing down the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613170514,"sku":"186955","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-hydra-light-balsam-idratante-senza-risciacquo-250-ml-1.jpg?v=1737085479"},{"product_id":"alama-hydra-elisir-oil-idratante-100-ml","title":"ALAMA HYDRA ELIXIR OIL MOISTURIZING FOR DRY HAIR 100 ML","description":"ALAMA HYDRA ELIXIR OIL MOISTURIZING 100 ML: Alama's Elixir Oil Moisturizing gives a luminous effect to the hair making it soft and smooth. Precious drops that offer light illuminating the hair for a flowing, shiny and silky hair. Its formula enriched with Argan Oil, ensures rich nourishment without weighing down the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613236050,"sku":"186962","price":6.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-hydra-elisir-oil-idratante-per-capelli-secchi-100-ml-1.jpg?v=1737085483"},{"product_id":"alama-repair-shampoo-ristrutturante-500-ml","title":"ALAMA REPAIR RESTRUCTURING SHAMPOO FOR DAMAGED HAIR 500 ML","description":"\u003cp\u003e\u003cspan style=\"font-size: medium; color: #000000;\"\u003eALAMA REPAIR RESTRUCTURING SHAMPOO FOR DAMAGED HAIR 500 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003ea cleanser that gently removes impurities from the scalp. It has a restructuring action that deeply nourishes the hair, acting on the damaged areas of the hair and giving strength and shine, for smooth and silky hair. Formulated with Keratin extract, it offers the hair a healthy and rejuvenated effect. Does not contain Sles, silicones, colorants, parabens.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eApplication\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eApply shampoo to wet hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eMassage gently and rinse.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFor greater effectiveness, use Alama Repair complementary treatments.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613268818,"sku":"188157","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-repair-shampoo-ristrutturante-capelli-sfibrati-500-ml-1.jpg?v=1737085487"},{"product_id":"alama-frequent-conditioner-uso-frequente-300-ml","title":"ALAMA FREQUENT CONDITIONER FREQUENT USE ALL HAIR 300 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA FREQUENT CONDITIONER FREQUENT USE 300 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003ean ideal conditioner for all hair types, which gently and effectively straightens the hair, giving elasticity and protecting from external aggressive agents. Its anti-frizz and revitalizing action makes the hair healthy, soft and shiny. Its formula is enriched with Vitamins that offer well-being and vitality to all hair types. Does not contain Sles, sulphates, colorants and parabens.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eAfter shampooing, apply and distribute the conditioner on the lengths and ends.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eLeave on for 2-3 minutes and rinse.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFor greater effectiveness, use Alama Frequent complementary treatments.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613334354,"sku":"188164","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-frequent-conditioner-uso-frequente-tutti-i-capelli-300-ml-1.jpg?v=1737085491"},{"product_id":"alama-frequent-spray-scioglinodi-250-ml","title":"ALAMA FREQUENT SPRAY NO-RINSE KNOT REMOVER 250 ML","description":"ALAMA FREQUENT SPRAY DESTROYER WITHOUT RINSING 250 ML: Alama's detangling spray is a hair treatment that detangles and reconditions hair, for healthy, vibrant and shiny hair. Its delicate formula is also ideal for children's hair. It is enriched with Vitamins that offer well-being and vitality to all hair types.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613399890,"sku":"188171","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-frequent-spray-scioglinodi-senza-risciacquo-250-ml-1.jpg?v=1737085495"},{"product_id":"alama-sos-color-go-maschera-colorante-viola-300-ml","title":"ALAMA SOS COLOR \u0026amp; GO VIOLET COLORING MASK 300 ML","description":"ALAMA SOS COLOR \u0026amp; GO VIOLET COLORING MASK 300 ML: The SOS Color \u0026amp; Go coloring mask by Alama is a mask that revives the color of the hair, deeply nourishing, intensifying and toning natural, colored and highlighted hair. It has a coloring effect that revives the color of the hair and a reflecting effect to reinvigorate the natural reflections of the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613498194,"sku":"188300","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-sos-color-_-go-maschera-colorante-viola-300-ml-1.jpg?v=1737085505"},{"product_id":"alama-sos-color-go-maschera-colorante-cioccolato-300-ml","title":"ALAMA SOS COLOR \u0026amp; GO CHOCOLATE COLORING MASK 300 ML","description":"\u003cp\u003eALAMA SOS COLOR \u0026amp; GO CHOCOLATE COLORING MASK 300 ML: The SOS Color \u0026amp; Go \u003ca title=\"hair coloring masks\" href=\"https:\/\/www.trepiprofumerie.co\/parrucchieri\/colorazione-professional\/maschere-colorate.html\"\u003ecoloring mask\u003c\/a\u003e by Alama is a mask that revives the color of the hair, deeply nourishing, intensifying and toning natural, colored and highlighted hair. It has a coloring effect that revives the color of the hair and a reflecting effect to reinvigorate the natural reflections of the hair.\u003c\/p\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613530962,"sku":"188324","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-sos-color-_-go-maschera-colorante-cioccolato-300-ml-1.jpg?v=1737085508"},{"product_id":"alama-sos-color-go-maschera-colorante-dorato-300-ml","title":"ALAMA SOS COLOR \u0026amp; GO GOLDEN COLORING MASK 300 ML","description":"ALAMA SOS COLOR \u0026amp; GO GOLDEN COLORING MASK 300 ML: The SOS Color \u0026amp; Go coloring mask by Alama is a mask that revives the color of the hair, deeply nourishing, intensifying and toning natural, colored and highlighted hair. It has a coloring effect that revives the color of the hair and a reflecting effect to reinvigorate the natural reflections of the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613596498,"sku":"188348","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-sos-color-_-go-maschera-colorante-dorato-300-ml-1.jpg?v=1737085512"},{"product_id":"alama-frequent-shampoo-secco-200-ml","title":"ALAMA FREQUENT NEVER AGAIN WITHOUT DRY SHAMPOO ALL HAIR 200 ML","description":"ALAMA FREQUENT DRY SHAMPOO 200 ML: Alama's Frequent Use Dry Shampoo is a cleanser with a special Alama Professional formula with rice starch, with delicate emollient properties that allows you to revive and cleanse the hair without using water. It absorbs excess sebum and eliminates any unpleasant odors leaving a fresh and delicate scent on the hair, restoring the natural balance of the hair fiber, for healthy, vital and shiny hair. The hair is immediately clean and regains its natural volume as if just washed. It is enriched with Vitamins that offer well-being and vitality to all hair types. It leaves no residue.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613694802,"sku":"188546","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-frequent-shampoo-secco-200-ml-1.jpg?v=1737085520"},{"product_id":"alama-no-yellow-extreme-soft-e-shine-100-ml","title":"ALAMA NO YELLOW BLONDE SPRAY EXTREME SOFT AND SHINE 100 ML","description":"ALAMA NO YELLOW BLONDE SPRAY EXTREME SOFT E SHINE 100 ML: Extreme Soft e Shine Spray is a treatment for blonde, gray or bleached hair with a non-greasy, rich and concentrated formulation. It helps to nourish, restructure and effectively untangle the hair, providing softness and extraordinary silkiness even to the most difficult to manage hair. It is enriched with grape marc extract that deeply hydrates the hair and with silk proteins that leave the hair soft and silky for a long time.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106613858642,"sku":"360010","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-no-yellow-blonde-spray-estreme-soft-e-shine-100-ml-1.jpg?v=1737085533"},{"product_id":"alama-sos-color-go-maschera-colorante-argento","title":"ALAMA SOS COLOR \u0026amp; GO SILVER COLORING MASK 300 ML","description":"ALAMA SOS COLOR \u0026amp; GO SILVER COLORING MASK 300 ML: SOS Color \u0026amp; Go by Alama is a mask that revives the color of the hair, deeply nourishing, intensifying and toning natural, colored and highlighted hair. It has a coloring effect that revives the color of the hair and a reflecting effect to reinvigorate the natural reflections of the hair.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50106704167250,"sku":"361017","price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-sos-color-_-go-maschera-colorante-argento-300-ml.jpg?v=1737087548"},{"product_id":"alama-no-yellow-blonde-shampoo","title":"ALAMA NO YELLOW BLONDE BLONDE MAINTENANCE SHAMPOO 500 ML","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eALAMA NO YELLOW BLONDE SHAMPOO MAINTENANCE BLONDE 500 ML\u003c\/strong\u003e : a daily cleanser, ideal for maintaining blonde hair. Frequent use of the shampoo neutralizes unwanted yellow tones, giving shine and softness to the hair. Silicone-free. Biodegradable formula. 90% ingredients of natural origin.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50108647145810,"sku":"ALA361079","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-no-yellow-blonde-shampoo-mantenimento-biondo-500-ml.jpg?v=1737117400"},{"product_id":"alama-no-yellow-conditioner-anti-giallo","title":"ALAMA NO YELLOW CONDITIONER ANTI YELLOW BLONDE HAIR 200 ML","description":"ALAMA NO YELLOW CONDITIONER ANTI YELLOW BLONDE HAIR 200 ML: A frequent-use conditioner for blonde, white, bleached and highlighted hair. Perfect for maintaining blonde, thanks to its special purple pigment that neutralizes unwanted yellow tones. A mousse that gives softness, shine and silkiness to hair without weighing it down. Does not contain SLES, SLS and Sulphates.","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50108647866706,"sku":"ALA361086","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-no-yellow-conditioner-anti-giallo-capelli-biondi-200-ml.jpg?v=1737117405"},{"product_id":"alama-shampoo-secco-zero-stress-200-ml","title":"ALAMA BIOCEAN ASECCO SHAMPOO ZERO STRESS DETOX 200 ML","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA BIOCEAN DRY SHAMPOO ZERO STRESS DETOX 200 ML: A dry shampoo with a purifying and detoxifying action that restores the natural strength and body of hair subjected to stress and excessive washing. Guarantees hair that is immediately clean and voluminous as if just washed. Absorbs excess sebum and eliminates any unpleasant odors, leaving a fresh and delicate scent on the hair. Does not stain and leaves no residue. No need to use water.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eShake and spray the product evenly on the roots of dry hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eLeave to act for 1 minute.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eBrush your hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50110244127058,"sku":"361260","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-biocean-shampoo-a-secco-zero-stress-detox-200-ml.jpg?v=1737136238"},{"product_id":"alama-siero-zero-stress-protezione-digitale-100-ml","title":"ALAMA CONDITIONER ZERO STRESS DIGITAL PROTECTION 100 ML","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA ZERO STRESS SERUM DIGITAL PROTECTION 100 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFragile hair that is prone to falling out? The solution is the Zero Stress anti-hair loss treatment, which offers vitality, strength and resistance to hair. A serum that helps combat hair loss, improving resistance and reducing the tendency to break. Counteracts oxidative stress caused by excessive exposure to blue light emitted by electronic devices,\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eavoiding photo-aging and digital aging, for protected, nourished and shiny hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eApplication\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"value\"\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: medium; color: #000000;\"\u003eSpray the serum onto damp hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: medium; color: #000000;\"\u003eDistribute evenly over lengths and ends.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan style=\"font-size: medium; color: #000000;\"\u003eDo not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: medium; color: #000000;\"\u003eProceed with desired styling.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50110601003346,"sku":"1036125","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-siero-zero-stress-protezione-digitale-100-ml.jpg?v=1737142782"},{"product_id":"alama-conditioner-zero-stress-detox-200-ml","title":"ALAMA CONDITIONER ZERO STRESS DETOX 200 ML","description":"\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA CONDITIONER ZERO STRESS DETOX 200 ML:\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFragile hair that is prone to falling out? The solution is the Zero Stress anti-hair loss treatment, which offers vitality, strength and resistance to hair. A conditioner that helps combat hair loss, improving resistance and reducing the tendency to break. Leaves hair healthy, disciplined and shiny, as well as nourished and silky. Suitable for all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eApplication\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"value\"\u003e\n\n\u003cul\u003e\n\n \u003cli\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eApply to wet hair.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eSpread over the lengths.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eLeave on for 2 minutes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eRinse thoroughly.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50110601167186,"sku":"1036137","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-conditioner-zero-stress-detox-200-ml_1.jpg?v=1737142786"},{"product_id":"alama-shampoo-zero-stress-anti-caduta-300-ml","title":"ALAMA ZERO STRESS ANTI-HAIR LOSS SHAMPOO 300 ML","description":"\u003cp\u003e \u003cspan style=\"font-size: medium;\"\u003e\u003cspan style=\"color: #000000;\"\u003eALAMA SHAMPOO ZERO STRESS ANTI HAIR LOSS 300 ML\u003c\/span\u003e :\u003c\/span\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003eFragile hair prone to hair loss? The solution is the Zero Stress anti-hair loss treatment, which offers vitality, strength and resistance to hair. A cleanser that helps combat hair loss, improving resistance and reducing the tendency to break. Suitable for all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000; font-size: medium;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: medium; color: #000000;\"\u003eApply shampoo to wet hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: medium; color: #000000;\"\u003eMassage your scalp for a few minutes.\u003c\/span\u003e\n\u003c\/li\u003e\n\n \u003cli\u003e\u003cspan style=\"font-size: medium; color: #000000;\"\u003eLeave it on for 5 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: medium; color: #000000;\"\u003eRinse thoroughly.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50110644617554,"sku":"1036136","price":4.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-shampoo-zero-stress-anti-caduta-300-ml_1.jpg?v=1737143461"},{"product_id":"alama-lozione-zero-stress-anti-caduta","title":"ALAMA ZERO STRESS ANTI HAIR LOSS LOTION 12X6 ML","description":"\u003cp\u003e\u003cspan style=\"color: #000000; font-size: medium;\"\u003eALAMA ZERO STRESS ANTI-HAIR LOSS LOTION 12X6 ML: Fragile hair that is prone to hair loss? The solution is the Zero Stress anti-hair loss treatment, which offers vitality, strength and resistance to hair. A lotion that helps combat hair loss, improving resistance and reducing the tendency to break. 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This innovative \u003cstrong\u003ehair dye\u003c\/strong\u003e guarantees flawless results in just 10 minutes, thanks to its advanced 100% vegan formula. Enriched with murumuru butter and grapeseed oil, it ensures a brilliant, intense and long-lasting \u003cstrong\u003ehair color\u003c\/strong\u003e , completely covering gray hair. The range offers 12 versatile colors, perfectly adapting to every \u003cstrong\u003ehair color\u003c\/strong\u003e need. \u003cstrong\u003eAlama professional\u003c\/strong\u003e combines effectiveness and care, making \u003cstrong\u003eprofessional hair dye\u003c\/strong\u003e not only quick but also nourishing.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eWear the gloves provided, mix the Coloring Cream with the Developer in a 1:1 ratio. Start the application from the roots, distributing the product evenly. Leave on for 10 minutes, then rinse well and proceed with normal cleansing. \u003cstrong\u003eSos color and go\u003c\/strong\u003e offers a practical solution for professional \u003cstrong\u003ehair coloring\u003c\/strong\u003e at home.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"ALAMA","offers":[{"title":"Default Title","offer_id":50149013225810,"sku":"1036358","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/3717\/4866\/files\/alama-sos-color-_-go-tinta-capelli-10-minuti-4-0.jpg?v=1737727280"},{"product_id":"alama-sos-color-go-tinta-capelli-10-minuti-biondo-platino-10-0","title":"ALAMA SOS COLOR \u0026amp; GO 10 MINUTE HAIR DYE PLATINUM BLONDE 10.0","description":"\u003cp\u003e Discover the revolution in the world of \u003cstrong\u003eprofessional hair color\u003c\/strong\u003e with \u003cstrong\u003eAlama SOS Color \u0026amp; Go 10-Minute Hair Color\u003c\/strong\u003e . This innovative \u003cstrong\u003ehair color\u003c\/strong\u003e guarantees flawless results in just 10 minutes, thanks to its advanced 100% vegan formula. Enriched with murumuru butter and grapeseed oil, it ensures a brilliant, intense, and long-lasting \u003cstrong\u003ehair color\u003c\/strong\u003e , completely covering gray hairs. The range offers 12 versatile shades, perfectly adapting to every \u003cstrong\u003ehair color\u003c\/strong\u003e need. \u003cstrong\u003eAlama Professional\u003c\/strong\u003e combines effectiveness and care, making \u003cstrong\u003eprofessional hair color\u003c\/strong\u003e not only quick but also nourishing.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eWearing the provided gloves, mix the Coloring Cream with the Developer in a 1:1 ratio. Start applying at the roots, distributing the product evenly. 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